Lead Marketing Analyst transforming data into actionable insights for Adobe's marketing initiatives. Collaborating with global teams to drive business growth through effective marketing analytics and strategy execution.
About the role
- Lead Marketing Analyst at Tempcover, focusing on marketing performance measurement and supporting brand media activities. Collaborate across teams to drive marketing efficiency and insights.
Responsibilities
- Own the Econometrics Relationship: Partner with our external econometrics agency to run and refine our Econometrics projects. You will not just receive reports; you will challenge the models, input data, and combine model outputs with internal data to provide fresh forward-looking forecasts.
- Full-Funnel Attribution: Move us beyond last-click. Develop and refine models (Controlled Experiments, Multi-Touch Attribution) to understand how brand metrics support lower-funnel conversion, optimizing our attribution strategy accordingly.
- Brand Tracking: Own the brand tracker survey, from the questionnaire to the reports & analysis. You will diagnose volatility (e.g., shifts in Spontaneous Awareness) and correlate them with media spend and market dynamics.
- Cross-Channel Efficiency: Dive into mid and lower-funnel data (Paid Social, Search, Aggregators) to identify efficiency gains. You will help us balance ROAS targets with volume growth.
- Test & Learn: Design and analyze robust controlled experiments for creative, audience, and geo-targeting to prove the value of new channels or strategies.
- Automated Reporting: Build and maintain interactive dashboards that provide real-time visibility into marketing KPIs for the Marketing team and Executive Board.
- Data Wrangling: Manipulate raw data from Azure, Google BigQuery and other sources to create clean, usable datasets for analysis.
- Future-Proofing: Establish the data structures and reporting standards that will allow you to onboard and manage a future CRM/Retention analyst effectively.
Requirements
- Advanced Analytics Experience: Extensive experience in Marketing Analytics, with exposure to both Brand (Econometrics, Controlled experiments, Brand tracking surveys) and Performance (Digital attribution) disciplines.
- Technical Stack: Excellent SQL skills and data manipulation capabilities (specifically Google BigQuery). Proficiency in Python or R for advanced modeling is highly desirable.
- Visualization & Tooling: Strong experience with data visualization tools (Tableau, Looker, or PowerBI) and version control/data transformation tools (Git, dbt).
- Commercial Acumen: You understand that data is a means to an end. You have experience building ROI models, forecasting, and presenting clear, actionable recommendations to senior stakeholders.
- Marketing Fluency: You understand the difference between Brand Awareness and Click-Through Rate, and you know how they influence each other. You have experience working with media agencies and understand the media planning cycle.
- Pragmatism & Agility: We are a fast-moving challenger brand. You know when a model needs to be perfect and when an analysis is "good enough" to make a quick decision.
- Industry Knowledge: Experience in e-commerce / online businesses. Experience in Insurance industries is a bonus, but not required.
Benefits
- We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing with years of employment to 30 days) + 2 days “My Time” per year
- Private medical cover, critical illness cover and employee assistance programme
- A healthy learning and training budget
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
- **As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.*
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