Junior Marketing Analyst supporting B2B marketing operations at dataRain. Involved in content scheduling, social media engagement, reporting, and event organization.
About the role
- Lead Marketing Analyst transforming data into actionable insights for Adobe's marketing initiatives. Collaborating with global teams to drive business growth through effective marketing analytics and strategy execution.
Responsibilities
- Lead analysis and reporting on full-funnel marketing campaigns while deeply understanding the core strategy.
- Interpret marketing acquisition impact on business, from ad recall through business units and product usage.
- Work with cross-functional teams both locally and internationally.
- Drive weekly campaign performance narratives across upper-funnel and performance marketing campaigns, reporting into executives on campaign performance for India.
- Experience in influencing and communicating with senior team members and being able to constructively manage expectations and set the priorities for the insights team in the region.
- Manage running the business through quarterly spend forecasts, target setting for digital advertising efforts and weekly reporting.
- Collaborate directly with wider US teams specializing in Marketing Mix Modelling, Experimentation, Applied Analytics, and AI Strategy and Innovation.
Requirements
- 8+ years demonstrated experience in marketing analytics, driving paid media measurement for large B2C brands
- Extensive background in marketing data analysis, especially in the areas of digital and mobile application analytics, audience insights, targeting, and personalisation as plus.
- Strong analytical tools and skills, including augmented and agentic AI, Excel, Power BI, trend analysis, opportunity sizing, A/B test reading and impact assessment.
- SQL skills are preferred.
Benefits
- Excellent written and verbal communication skills
- Collaboration & Influence
- Curiosity and passion for learning
- Navigating ambiguity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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