Junior Marketing Analyst supporting day - to - day analysis and optimization of marketing campaigns at SmartFinancial. Collaborating with teams to derive actionable insights and improve campaign results.
About the role
- Brand Marketing Analyst II at Cox Automotive responsible for thought leadership content creation and brand-level strategy. Collaborating across teams to develop marketing narratives and optimize production.
Responsibilities
- Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
- Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
- Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
- Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
- Work with internal research team to initiate studies and translate findings into client-facing educational content
- Brainstorm topics for brand awareness and educational content opportunities
- Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
- Manage project timelines and communicate with stakeholders to ensure timely project completion
Requirements
- Bachelor’s degree in related discipline and 2 years of marketing and/or editorial experience.
- The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience or 6 years’ experience in a related field.
- Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
- Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
- Excellent communication (written and verbal) and interpersonal skills
- Above average command of language, grammar, and writing skills
- Marketing or public relations agency experience
- Experience interfacing with creative design partners to develop marketing assets
- Detail-oriented and effective organizational skills
- Ability to work in a high performance, fast‐paced team environment
- Demonstrated commitment to hustle and work quality
- Proficient in Microsoft Office applications. Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)
Benefits
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
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