Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
Responsibilities
- Implementación de campañas publicitarias en canales digitales y medios pagos
- Manejo de redes sociales (grilla diaria, coordinación con influencers)
- Diseño de piezas gráficas Creación de textos comunicacionales para diferentes piezas y soportes
- Seguimiento de indicadores de performance del área
- Coordinación del envío own media (mail, push) y búsqueda de mejoras continuas.
- Contacto con otras áreas de la compañía y con externos
Requirements
- Profesional egresado en Marketing o publicidad
- Mínimo 2 años de experiencia en equipos de marketing o agencias de publicidad, implementando campañas publicitarias en diferentes medios (principalmente digitales).
- Experiencia en diseño y manejo de indicadores de performance de las campañas para generación de insights.
- Manejo de Adobe (Ilustrator, premiere/ capcut), Photoshop y Excel (excluyente)
- Deseable manejo de redes sociales (herramientas de publicación) y edición audiovisual
- Profesionales proactivos que se comprometan con los resultados, con gran capacidad de análisis, que comprendan la dinámica de empresas con foco en la tecnología, orientados al cliente y con gran capacidad de adaptación a entornos dinámicos y desafiantes.
Benefits
- Modalidad de trabajo hibrido (asistencia a la oficina 2 veces por semana en Bogotá)
- Bonos por performance
- Bono de alimentación
- Auxilio para medicina prepagada o plan complementario de salud
- Descuentos en todos nuestros productos
- Prima del pescado
- Plataformas de autoestudio
- Auxilio óptico
- Entre otros
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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