Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
About the role
- Product Marketing Analyst responsible for strategy and marketing for new product launches in fintech. Collaborating with teams to ensure market fit and execute marketing campaigns.
Responsibilities
- Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
- Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
- Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback.
- Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans.
- Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed.
- Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams.
- Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress.
Requirements
- Bachelor’s degree in Marketing, Finance, Business, Math/Data Analytics, Economics or related field (or equivalent work experience) required
- 3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry.
- Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred
- Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus
Benefits
- healthcare benefits (medical, dental and vision, EAP)
- competitive PTO
- 401k match
- parental leave
- HSA contribution match
- paid subscription to the Calm app
- generous external learning and tuition reimbursement benefits
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