Hybrid CRM Marketer

at Smartbroker AG

• Job title: CRM Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• CRM Marketer responsible for CRM strategy, customer engagement, and data-driven campaigns at a fintech company in Berlin. Collaborating with product, data, and content teams to foster customer loyalty.

Responsibilities

• You design and manage automated CRM journeys, newsletter formats and campaigns to (re-)activate and retain customers.
• You develop segmentation models and ensure relevant, data-driven communication across all channels.
• You are responsible for planning, executing and measuring the success of cross-channel existing-customer campaigns (email, in-app, push, social).
• You analyze campaign performance, derive insights and develop strategies for the continuous optimization of conversion and retention rates.
• You systematically identify growth levers within the existing customer base and develop approaches to monetize and extend customer lifetime.
• You work closely with Product, Data, our Content team and Compliance — ensuring communications are always compliant and effective in a regulated environment.
• You contribute new ideas for automation, reporting and personalization and continuously evolve our CRM landscape.

Requirements

• Minimum 3–5 years of professional experience in CRM, email or lifecycle marketing — ideally in the financial sector or other highly regulated markets.
• Strong knowledge of CRM systems (e.g., Salesforce, Bloomreach, HubSpot or similar), segmentation, automation and customer-journey design.
• You think in KPIs and funnels — translating data into actionable measures.
• You understand the requirements for customer communications in the financial environment and know how to achieve impact while operating within the rules.
• You have a good sense for tone, storytelling and what truly resonates with customers.
• You are fluent in German and English, both written and spoken.
• You work in a structured and independent way, proactively contributing ideas — with a passion for customer experiences and measurable results.

Benefits

• Ownership: You’ll take responsibility for our existing-customer marketing and actively shape growth and customer retention.
• Flexible working: Hybrid model (min. 3 days/week in our Berlin office), modern tools and efficient processes.
• Development: Budget for training, certifications and conferences — plus room for your own projects and experiments.
• Team & culture: An ambitious team with a clear vision, short decision-making paths and a genuine hands-on mentality.