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About the role
- Account Director leading strategic relationships with UK theatre clients at SINE Digital. Driving client partnership and commercial performance in a hybrid role.
Responsibilities
- Own senior relationships with key UK theatre and venue clients, acting as a trusted strategic partner
- Lead high-quality client communication across weekly delivery, strategic planning sessions, QBRs, and senior stakeholder touch-points
- Translate client objectives into tailored, multi-channel strategies and solutions
- Track client satisfaction, proactively identifying risks and ensuring consistent service delivery
- Oversee contractual and commercial agreements, ensuring alignment with business objectives
- Represent SINE at client meetings and key industry events, strengthening partnerships beyond day-to-day delivery.
- Manage revenue forecasting and commercial performance across the UK Theatre client portfolio
- Identify immediate opportunities for account expansion and cross-service collaboration alongside specialist teams
- Partner with Business Development team and senior leadership to support relevant pitch activity and sector growth
- Monitor fee income and profitability, contributing to wider financial and resource planning discussions
- Share market and sector insights that strengthen SINE’s positioning within UK theatre and live entertainment
- Lead strategic briefing across internal channel teams, ensuring clear objectives, timelines, and integrated delivery
- Coordinate with Paid Media teams and external partners to execute effective, efficient campaigns
- Collaborate across SEO, CRM, Technology, and Data teams to develop innovative solutions beyond paid media
- Oversee media planning, budget management, reporting accuracy, invoicing, and billing processes
- Champion best practice in testing, optimisation, and applied learnings across accounts
- Translate analytics and insights into actionable recommendations for clients.
- Lead by example as the senior representative of the UK Theatre client team, inspiring accountability and excellence
- Line manage, mentor, and develop Account Managers, supporting progression in client leadership and strategic thinking
- Foster a positive, inclusive team environment that values innovation, collaboration, and growth
- Champion cross-functional working across Client Services, Media, Creative, Data, and Operations
- Contribute to internal knowledge-sharing, training, and sector thought leadership.
- Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
- Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
- Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
- Represent SINE at various industry conferences and events, building the company’s presence and network
- Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.
Requirements
- Significant experience leading senior client relationships within theatre, live entertainment, or cultural organisations
- Demonstrated success managing complex, multi-channel campaigns and senior client relationships
- Proven expertise in digital marketing strategy, campaign management, and working across paid media platforms, channels, and ad formats.
- Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
- Highly strategic approach to full-funnel campaign planning and management, with an appreciation for the broader media mix
- Experience in pitching, proposal development, and supporting account growth
- Demonstrated ability to contribute to financial planning and profitability tracking
- Demonstrated ability to translate client objectives into actionable strategies.
- Strong strategic and analytical planning skills, with a track record of successful problem-solving
- Excellent communication, negotiation, and presentation skills
- Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships
- Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients
- Collaborative and team-oriented approach, with excellent interpersonal skills
- Demonstrable ability to work effectively with teams across different time zones and regions.
- Demonstrated ability to lead cross-functional teams and coordinate resources effectively
- A calm, measured and mature approach to challenging situations presented by team members, clients or other stakeholders
- Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity.
- Commercially savvy mindset, with experience monitoring client fee income and profitability
- Strong planning and organisation skills with the ability to re-prioritise as required, work with extreme accuracy and meet targets and deadlines.
- Proficient knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint.
Benefits
- 25-day holiday allowance excluding Bank Holidays, pro-rated to the contract length
- 3pm finish on a Friday - subject to business requirements
- Health cash plan (after 3 months service)
- Employee assistance programme
- Hybrid working and working from home equipment allowance
- Free tickets to live events.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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