Hybrid Senior UX Researcher

at YOUSE

• Job title: Senior UX Researcher
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• UX Researcher driving user experience research and insights to inform business goals at Youse. Leveraging qualitative and quantitative methods to enhance digital insurance experiences.

Responsibilities

• Lead Discovery: Plan and execute end-to-end research, from recruitment through to delivery of actionable insights.
• Validate Business Cases (BCs): Act as the "reality check" for new business cases, ensuring proposed solutions address real problems.
• Experience Metrics: Monitor UX KPIs (NPS, CSAT, SUS) and correlate these with product metrics and user behavior.
• Cross-functional Collaboration: Work closely with Product Managers, Designers and Engineering.
• Data Culture: Democratize knowledge by ensuring research findings are accessible and understood across the organization.
• Phase 1 (Screening): Conduct desk research and quick analyses to validate whether the identified pain point justifies the effort of a new project.
• Phase 2 (Exploratory Analysis): Run exploratory research (interviews, shadowing, diary studies) to deepen understanding of the problem.
• Phase 3 (Detailing): Conduct usability tests, card sorting and high-fidelity prototype validation to refine the solution.
• Phase 5 (Follow-up): Analyze real post-launch behavior and gather continuous feedback to feed the backlog of improvements.

Requirements

• Qualitative & Quantitative Methodologies: Experience with in-depth interviews, usability testing, surveys, concept testing and task analysis.
• Design Thinking: Proficiency in innovation processes and facilitating ideation workshops.
• Research Tools: Familiarity with tools such as Typeform, Hotjar, Maze, Google Analytics or similar.
• Analytical Ability: Strong synthesis skills to turn raw data into clear stories and actionable recommendations.
• Soft Skills: Empathy, active listening, autonomy to make decisions, and assertive communication (verbal and written).
• AI for Research: Proficiency with AI tools (ChatGPT, Claude, Gemini) for sentiment analysis and qualitative data synthesis.
• Automation with AI: Experience using AI to automate repetitive tasks in Research Ops.
• Synthetic Users & AI Agents: Ability to use AI agents for triage and rapid validation of hypotheses (Synthetic Users).
• Market Knowledge: Experience in insurtechs, fintechs or digital product companies.
• Advanced Data Analysis: Knowledge of SQL or data visualization tools (Tableau/Looker).
• UX Writing: Understanding of language and microcopy to improve interface clarity.

Benefits

• Hybrid (2 days on-site and 3 days remote)
• Working hours: 7.5 hours/day
• Employment type: CLT (Brazilian statutory employment contract)