About the role

  • SDR acting as a strategic link between Marketing and Sales at Seprol, the tech integration company. Evaluating public sector accounts for commercial investment opportunities.

Responsibilities

  • Act as the strategic link between Marketing and Sales, qualifying the maturity of public sector accounts and ensuring that only opportunities with real potential advance to commercial investment.
  • Analyze MQLs generated by Market Intelligence and Demand Generation strategies
  • Assess the context of the public agency, the motivation behind the interest, and the maturity level of the demand
  • Differentiate between curiosity, benchmarking and genuine institutional pain points
  • Conduct initial consultative contacts (email, calls, exploratory meetings)
  • Perform structured, intelligent follow-ups
  • Nurture the account with technical content appropriate to the funnel stage
  • Encourage the natural progression of conversations without forcing opportunities
  • Identify institutional pains, priorities and challenges
  • Map technical stakeholders and decision-makers (when possible)
  • Identify possible procurement routes (future public tender, framework agreement, direct award, etc.)
  • Record information clearly in the CRM and internal tools
  • Recommend whether an account should advance to Commercial Development or return to nurturing
  • Participate in alignment rituals with Marketing and Sales
  • Protect the commercial team’s time by preventing transfer of immature accounts

Requirements

  • Bachelor's degree completed or in progress in Administration, Commercial Management, Digital Marketing or related fields
  • Practical experience with CRMs and Spotter (preferred)
  • Microsoft Office suite
  • Rapport building and consultative approach techniques (basic knowledge of SPIN Selling, MEDDPICC)
  • Previous experience with technology companies
  • Advantageous: experience with B2G (business-to-government)
  • Account-based prospecting

Benefits

  • Employee discount club
  • Commission
  • Pharmacy partnership/discount
  • Food allowance
  • Meal allowance
  • Transportation allowance

Job title

SDR – Sales Development Representative

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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