Creative Strategist transforming complex business needs into compelling stories for Salesforce. Leading creative execution, stakeholder collaboration, and data-driven insights to enhance customer experience.
Responsibilities
Clearly identify the creative needs within a project and articulate precise business and audience goals.
Lead in-depth discussions around intended audience, message hierarchy, and business goals.
Transform abstract goals and research into a clear, actionable, and inspiring creative brief that guides the Creative team.
Shape the content strategy that guides the creative process.
Proactively review developing content to ensure it remains aligned with the established strategy.
Analyze content metrics and audience engagement data to generate actionable, data-driven insights.
Work with stakeholders across the organization to develop creative assets that are engaging, impactful, and drive business value.
Contribute to developing the core strategic operating model for the Creative Strategy function by helping build foundational programs.
Requirements
5+ years of hands-on experience in creative strategy, content strategy, or a closely related strategic role.
Proven ability to define the core business problem, blending strategic thinking with analytical skills to interpret data and measure content success.
Experience building comprehensive, cross-channel creative plans, including defining content types, distribution channels, and message hierarchy.
Skill in identifying the creative potential of a project and articulating a compelling strategic vision and narrative framework.
Effective facilitation and stakeholder management skills.
Understanding of creative processes and project workflows across editorial, email, video, and graphic design disciplines.
Proven success managing multiple complex, cross-functional projects and competing priorities in a fast-moving, often ambiguous environment.
Experience with collaboration and project management platforms (e.g., Slack, Google Workspace).
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