Brand & Creative Strategy Lead shaping Replit’s brand strategy and creative direction. Lead initiatives that connect brand, product, and marketing into a unified narrative.
About the role
- Creative Strategist transforming complex business needs into compelling stories for Salesforce. Leading creative execution, stakeholder collaboration, and data-driven insights to enhance customer experience.
Responsibilities
- Clearly identify the creative needs within a project and articulate precise business and audience goals.
- Lead in-depth discussions around intended audience, message hierarchy, and business goals.
- Transform abstract goals and research into a clear, actionable, and inspiring creative brief that guides the Creative team.
- Shape the content strategy that guides the creative process.
- Proactively review developing content to ensure it remains aligned with the established strategy.
- Analyze content metrics and audience engagement data to generate actionable, data-driven insights.
- Work with stakeholders across the organization to develop creative assets that are engaging, impactful, and drive business value.
- Contribute to developing the core strategic operating model for the Creative Strategy function by helping build foundational programs.
Requirements
- 5+ years of hands-on experience in creative strategy, content strategy, or a closely related strategic role.
- Proven ability to define the core business problem, blending strategic thinking with analytical skills to interpret data and measure content success.
- Experience building comprehensive, cross-channel creative plans, including defining content types, distribution channels, and message hierarchy.
- Skill in identifying the creative potential of a project and articulating a compelling strategic vision and narrative framework.
- Effective facilitation and stakeholder management skills.
- Understanding of creative processes and project workflows across editorial, email, video, and graphic design disciplines.
- Proven success managing multiple complex, cross-functional projects and competing priorities in a fast-moving, often ambiguous environment.
- Experience with collaboration and project management platforms (e.g., Slack, Google Workspace).
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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