Hybrid Marketing Specialist, B2B Software

at Rocscience

• Job title: Marketing Specialist, B2B Software
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Marketing Specialist focused on B2B software brand awareness and engagement. Develops and executes multi-channel marketing campaigns with a collaborative team.

Responsibilities

• Develop and execute integrated marketing campaigns across social media, email marketing, content marketing, and digital channels tailored for B2B software audiences.
• Manage social media accounts to build brand visibility and engage with target communities, with a strategic approach to platforms like LinkedIn, Meta, YouTube and industry forums.
• Plan, create, and optimize email marketing campaigns using tools such as Pardot to nurture leads and support sales pipelines.
• Collaborate with cross-functional teams including product, sales, and creative to align messaging, support product launches, and produce sales enablement materials.
• Support content development including blogs, case studies, whitepapers, newsletters, webinars, and event promotion to drive customer education and lead nurturing.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
• Analyze marketing campaign performance metrics (lead generation, conversion rates, ROI) and generate actionable insights for continuous improvement.
• Manage marketing assets and CRM databases to maintain organized, up-to-date collateral and customer communications.
• Implement CRM and marketing automation strategies to enhance customer acquisition, retention, and lifecycle marketing efforts.

Requirements

• 3-4 years of marketing experience, preferably in B2B software or technology marketing.
• Proficient in social media marketing and email campaign management using platforms like LinkedIn and Pardot.
• Strong written and verbal communication skills with a flair for clear, engaging content tailored to technical audiences.
• Analytical mindset with experience in data-driven decision-making and campaign performance tracking.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
• Degree in Marketing, Communications, Business, or a related field is a must.
• Must be legally authorized to work in Canada on a long-term basis.

Benefits

• Flexible work arrangements