Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Specialist focused on B2B software brand awareness and engagement. Develops and executes multi-channel marketing campaigns with a collaborative team.
Responsibilities
- Develop and execute integrated marketing campaigns across social media, email marketing, content marketing, and digital channels tailored for B2B software audiences.
- Manage social media accounts to build brand visibility and engage with target communities, with a strategic approach to platforms like LinkedIn, Meta, YouTube and industry forums.
- Plan, create, and optimize email marketing campaigns using tools such as Pardot to nurture leads and support sales pipelines.
- Collaborate with cross-functional teams including product, sales, and creative to align messaging, support product launches, and produce sales enablement materials.
- Support content development including blogs, case studies, whitepapers, newsletters, webinars, and event promotion to drive customer education and lead nurturing.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
- Analyze marketing campaign performance metrics (lead generation, conversion rates, ROI) and generate actionable insights for continuous improvement.
- Manage marketing assets and CRM databases to maintain organized, up-to-date collateral and customer communications.
- Implement CRM and marketing automation strategies to enhance customer acquisition, retention, and lifecycle marketing efforts.
Requirements
- 3-4 years of marketing experience, preferably in B2B software or technology marketing.
- Proficient in social media marketing and email campaign management using platforms like LinkedIn and Pardot.
- Strong written and verbal communication skills with a flair for clear, engaging content tailored to technical audiences.
- Analytical mindset with experience in data-driven decision-making and campaign performance tracking.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
- Degree in Marketing, Communications, Business, or a related field is a must.
- Must be legally authorized to work in Canada on a long-term basis.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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