Marketing Manager in Emerging Businesses Group at CMC focusing on campaign strategies for construction services. Collaborating with business leaders to drive demand for solutions and services.
About the role
- Develop and execute integrated marketing campaigns across social media, email marketing, content marketing, and digital channels tailored for B2B software audiences.
- Manage social media accounts to build brand visibility and engage with target communities, with a strategic approach to platforms like LinkedIn, Meta, YouTube and industry forums.
- Plan, create, and optimize email marketing campaigns using tools such as Pardot to nurture leads and support sales pipelines.
- Collaborate with cross-functional teams including product, sales, and creative to align messaging, support product launches, and produce sales enablement materials.
- Support content development including blogs, case studies, whitepapers, newsletters, webinars, and event promotion to drive customer education and lead nurturing.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
- Analyze marketing campaign performance metrics (lead generation, conversion rates, ROI) and generate actionable insights for continuous improvement.
- Manage marketing assets and CRM databases to maintain organized, up-to-date collateral and customer communications.
- Implement CRM and marketing automation strategies to enhance customer acquisition, retention, and lifecycle marketing efforts.
Requirements
- 3-4 years of marketing experience, preferably in B2B software or technology marketing.
- Proficient in social media marketing and email campaign management using platforms like LinkedIn and Pardot.
- Strong written and verbal communication skills with a flair for clear, engaging content tailored to technical audiences.
- Analytical mindset with experience in data-driven decision-making and campaign performance tracking.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
- Degree in Marketing, Communications, Business, or a related field is a must.
- Must be legally authorized to work in Canada on a long-term basis.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Manager at CMC Steel driving campaign strategies for Emerging Businesses Group. Oversee execution and performance metrics while collaborating with internal stakeholders.
MJ
Maison JunotChef de Projet Marketing Digital
Digital Marketing Project Manager overseeing Junot's website and digital marketing strategies for premium real estate. Collaborating with commercial teams and agencies to enhance online visibility.
CO
Marketing Manager supporting Global Client Marketing team in Cape Town. Coordinating responses, developing communications, and multitasking across diverse projects.
CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
TO
TopazMarketing Lead
Lead Marketing LATAM responsible for building and leading marketing strategy within Topaz's fintech ecosystem. Requires strategic leadership and engagement across Latin America.
AS
Artex Risk SolutionsWeb Development Expert, Marketing
Web & Dev Expert for marketing managing websites and digital touchpoints for Arthrex. Collaborating across teams to enhance user experience and SEO performance.
DF
Diabetes Youth FamiliesMarketing Manager, International Consumer Marketing
Marketing Manager implementing regional programs for Insulet's Omnipod product to drive customer growth. Collaborating with various teams to enhance lead conversion and retention strategies.
Communications & Marketing Analyst at i4pro coordinating marketing strategies and managing customer relationships in the insurance technology sector. Promoting effective communication internally and externally.