Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Senior Director of Product Marketing leading the PMM team to drive revenue and market awareness for Revinate's products. Owns the Go-To-Market strategy with a focus on product positioning and pricing.
Responsibilities
- Define and champion the product vision, strategy, positioning, messaging, and roadmap to drive product sales.
- Lead new product launch communications and enablement for the GTM team (sales onboarding, content, and value articulation).
- Act as the bridge between Product and the target buyer.
- Conduct market/competitor research to identify opportunities and differentiate products.
- Own pricing strategy, comparing against competitors and customer willingness to pay to maximize profitable sales.
- Collaborate with Finance and a pricing analyst to validate models and align monetization with product value and growth.
- Deliver pricing and new release updates and messaging to the GTM team.
- Lead, mentor, and grow the PMM team with clear processes and a data-informed culture.
- Act as a cross-functional leader, aligning Product, Sales, Marketing, Customer Success, and Finance on product priorities, roadmap, trade-offs, and customer feedback.
- Contribute product-specific content for NAVIGATE (annual customer conference).
- Lead regional Industry Advisory Boards (NA, EMEA, APAC). Build deep customer relationships for insights and validation, and produce success stories and marketing assets (webinars) to drive inbound leads and revenue.
Requirements
- 5+ years of Product Marketing experience, including 3+ years leading B2B SaaS teams.
- Bachelor's degree in a technical or business field; Master's or MBA preferred.
- Proven success defining and launching scalable SaaS products with significant market adoption and revenue growth.
- End-to-end ownership of pricing, packaging, and product enablement throughout the software lifecycle.
- Deep knowledge of Customer Data Platforms, high-volume marketing products, AI/ML, and enterprise software.
- Exceptional strategic thinking for conceptualizing and executing ideas.
- Outstanding communication and presentation skills to influence stakeholders.
- Well-developed business and financial acumen for developing business cases and forecasting ROI.
- Global organization experience. A "customer-first" yet realistic approach to feasibility and goals.
- Highly collaborative, forward-thinking, and effective in a dynamic, high-growth environment.
- Hospitality industry and legacy tech stack knowledge is a plus.
Benefits
- Competitive Health Benefits: Revinate offers multiple insurance options, including an employee premium paid 100% by Revinate
- Paid Family & Parental Leave: A comprehensive paid leave program, ensuring you have the time you need.
- Family Building Benefits: Revinate offers multiple medical plans, including a buy-up option with $20,000 of coverage for medically necessary fertility treatments.
- Excellent Dental and Vision Benefits
- 401(k) Program: Includes an employer match
- Optional plans for Short & Long Term Disability insurance, as well as Life insurance
- Paid Flex time off
- Employee Assistance Program (EAP)
- Perks: Monthly work from home stipend, Telehealth access, Peloton benefits and many more.
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