Marketing Director leading inbound marketing efforts for KENTECH in launching investigative background screening solutions. Focusing on creating and executing strategies to drive significant revenue growth.
About the role
- Senior Email Marketing Executive supporting email campaigns and data analysis in Sub-Saharan Africa. Joining dynamic marketing team at Rentokil Initial to optimise targeting and communications.
Responsibilities
- We have a great opportunity for a senior email marketing executive wanting to join a dynamic marketing team and help deliver an exciting email programme.
- We are looking for someone with an interest in data segmentation and manipulation, to ensure that we target the relevant audiences with our email communications.
- The role will liaise with the Marketing Managers in the region to discuss, and refine target audiences for their business communications.
- This role will support the Sub-Saharan African teams across our family of businesses, delivering the day-to-day communications as set out in the Email Marketing programmes.
- The role will utilise data analysis to gain insight into how we can further optimise campaigns to ensure we are targeting the right recipients, with the right messages.
- You will be given the email briefs along with the email content, it’s then over to you to get the email workflows created, the email templates built and ensure the right emails are sent to the right target audiences.
- We will also require this role to spend approx 20% of their time supporting the South Africa Digital Marketing Manager with uploading content into our website CMS platform.
- They will also support the business with appropriate kpi reporting.
Requirements
- Creating and developing targeting workflows for email marketing campaigns.
- Maintaining customer databases and subscription preferences.
- Creating segments to target audiences within our email marketing tool.
- Understanding of how to make best use of available data.
- Assisting in data requests for multichannel campaigns as required.
- Issuing email marketing campaigns, working to schedules as set out in the marketing calendar across all businesses.
- Reporting and providing up-to-date performance indicators of email marketing campaigns.
- Testing and revising targeting campaigns based on performance indicators.
- Providing analysis and understanding on key campaign performance metrics.
- Provide support to the Digital Marketing Manager with website page creation and optimisation.
- A good understanding of best practices in email marketing
- An understanding of automation technology
- Intermediate skills in Google / MS Office Suite or equivalent, with a good level of competency using spreadsheets for calculations and manipulation of large datasets
- Basic SQL, HTML, CSS and JavaScript knowledge, or willingness to learn
- A genuine passion for digital marketing, technology and user experience
- Ability to think outside the box and bring new and innovative ideas to the table
- A “Learner's Mindset” - willing to experiment with technology to create solutions
- Knowledge of POPIA best practices
- Understanding of how to manipulate large data sets
- The ability to work successfully in a team, supporting remote colleagues with campaigns
- Comfortable following technical processes
- Excellent data and visualisation skills
- Comfortable working with data and multiple data sets
- Good analytical skills
- The ability to work with own initiative and to work to deadlines
- Confidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner
- Matric (Grade 12)
- Bachelor’s degree in Marketing, Advertising, or a related field
- A background in date segmentation and audience targeting
Benefits
- Competitive Salary.
- Company contribution to Medical Aid and Pension / Provident Fund
- Opportunity for Growth and Development
- Hybrid working (Work from home and office)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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