Chief Marketing Officer driving Tate's Bake Shop brand vision and growth, leading strategic marketing initiatives in a competitive marketplace.
About the role
- Marketing Director leading inbound marketing efforts for KENTECH in launching investigative background screening solutions. Focusing on creating and executing strategies to drive significant revenue growth.
Responsibilities
- You will raise our company's online presence exponentially by executing on vertical markets for SMB's and Consumers for our new investigative background screening solutions.
- Develop and refine our market segment vision, strategy, and Go to Market plan.
- Work with key stakeholders on Funnel Optimization on both the CRM and Product side.
- Create and execute inbound marketing strategies that drive at least $2M+ of new revenue.
- Curate and engage new markets utilizing our social media accounts.
- Responsible for running A/B tests and reporting on results, ensuring tracking codes are properly placed and functioning.
Requirements
- 3+ years experience working with Hubspot leading inbound marketing efforts through marketing automation/mobile engagement technology.
- Must have proven experience working with Hubspot Inbound CRM.
- Metrics and revenue growth driven including 3+ yrs experience working with Hubspot, Google Analytics.
- Knowledge of how to incorporate PR.
- Write/Edit press releases/Blog Post.
- BA/BS in Marketing or Business or equivalent work experience.
Benefits
- Health Insurance (Medical, Vision, Dental, Life)
- Paid Maternity/Paternity Leave
- 3 Week PTO
- 401K plan
- Paid Major Holidays
- Performance Bonus
- Continuous business training and growth
- Flexible work from home options
Job title
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