About the role

  • Head of Growth Marketing building strategy across multiple channels for Reach Industries. Collaborating closely with Sales and Commercial leads, managing demand generation and marketing initiatives.

Responsibilities

  • Own growth strategy across channels: content, events, paid, outbound, partnerships.
  • Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
  • Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
  • Partner tightly with Sales on funnel targets, SLAs and feedback loops.
  • Identify, negotiate and manage strategic partnerships and integrations.
  • Own website, collateral, case studies and thought leadership calendar.
  • Track key funnel metrics and run experiments to improve conversion and CAC.
  • Over time, hire and manage a small growth/marketing team and agencies.

Requirements

  • Strong B2B growth / demand gen experience for technical or enterprise products.
  • 7+ years of relevant marketing experience, senior enough to own marketing as a function but still hands-on.
  • Proven track record in demand generation and growth marketing, with strong pipeline impact.
  • Hands-on campaign execution across both organic and paid channels, with the ability to test, learn, and scale what works.
  • Hands‑on with CRM and marketing automation tools; comfortable with attribution.
  • Ability to write strong copy and produce simple creative assets, design-aware and resourceful.
  • Analytical and experimental mindset: test-and-learn, data-driven, adaptable.
  • Collaborative and commercially minded, comfortable cross-collaborating with SDRs, Sales, and Leadership.
  • Background in B2B SaaS, AI, or life sciences is essential. Experience with partner/ecosystem strategies is a big plus.

Benefits

  • We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity)
  • Flexibility
  • Tools you need to do your best work
  • Significant influence on how the commercial function is built
  • Work with a small, highly motivated team at a pivotal moment in our growth

Job title

Head of Growth Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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