Senior Analyst focusing on digital performance for Chevrolet at MRM Brasil. Collaborating on data analysis and providing strategic insights for web platforms.
Responsibilities
Lead the analytics workstream for Chevrolet digital performance, acting as the primary point of contact for stakeholders across markets, providing guidance, prioritization, and strategic recommendations grounded in data.
Measure, analyze, and interpret user behavior across GM web platforms using Adobe Analytics and related Experience Cloud tools, ensuring accuracy, consistency, and actionable insights.
Develop clear, visually compelling reports and dashboards that simplify complex data and effectively communicate performance, trends, insights, and business implications to senior stakeholders in English and Spanish.
Drive continuous digital performance optimization through data-driven recommendations, supporting experimentation (A/B tests, XT personalization) and collaborating with the Test & Learn team to identify opportunities that enhance conversion and customer experience.
Support audience strategy initiatives by leveraging Adobe Audience and first-party data to improve targeting, segmentation, and personalization opportunities across site and media.
Identify gaps, risks, anomalies, and measurement issues (including media parametrization errors) and proactively alert stakeholders, ensuring data integrity and timely resolution.
Translate insights into strategic growth opportunities, proposing improvements for site experiences, customer journeys, and funnel optimization aligned with business priorities.
Collaborate closely with cross-functional teams (Brand, MAS/MSI, agencies, product, media) to ensure alignment on KPIs, measurement frameworks, experimentation roadmaps, and performance expectations.
Contribute to the team’s development and maturity, sharing knowledge, supporting junior analysts, and elevating the analytics culture by promoting best practices in data governance, storytelling, and experimentation.
Participate in corporate initiatives and DE&I actions, representing the analytics team with professionalism and supporting a collaborative, inclusive work environment.
Requirements
Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.
3+ years in Data Analysis.
1+ years in data analysis and Test & Learn or experimentation roles.
Marketplace Growth Partner responsible for driving seller success at Kmart Marketplace. Acquire high - potential sellers, manage success through account development, and ensure customer satisfaction via strategic initiatives.
Growth Manager leading demand generation across EMEA for AI analytics platform. Driving measurable impact through marketing strategies and collaboration with sales teams.
Director of Marketing Growth Disorders at Ascendis Pharma leading US marketing strategy for rare conditions. Collaborating with teams to enhance patient and provider engagement in biopharmaceuticals.
Field Marketing Manager developing marketing strategies for growth markets in ASEAN and Greater China. Collaborating with sales leadership to drive pipeline growth for AI - powered data security solutions.
Head of Growth Marketing building strategy across multiple channels for Reach Industries. Collaborating closely with Sales and Commercial leads, managing demand generation and marketing initiatives.
Commercial Growth & Sales Director orchestrating growth programs for GE Vernova's Asset Intelligence Software Solutions in the Power Segment. Responsible for market trend analysis and customer segmentation to drive outcome - based solutions.
Commercial Growth & Sales Director in the Power Segment orchestrating growth programs and positioning Asset Intelligence Software Solutions. Collaborates across teams to develop strategic sales initiatives and market analysis.
Growth Marketing Intern focused on ideating and analyzing engagement experiments at UserTesting. Collaborating with the Panel Growth team to enhance participant engagement strategies and optimize campaigns.
Growth Hacker MBA Intern at Method optimizing marketing strategies and managing revenue pipelines. Collaborating with teams to enhance growth through targeted campaigns and innovative outreach.
Growth Marketing Manager driving attendance and revenue for SiGMA events. Responsible for developing strategies and partnerships to enhance registration and engagement.