Hybrid Growth Marketing Manager

at SiGMA World

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Manila, Philippines

About the role

• Growth Marketing Manager driving attendance and revenue for SiGMA events. Responsible for developing strategies and partnerships to enhance registration and engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive attendance and revenue for SiGMA events and conferences
• Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships
• Build compelling event messaging, value propositions, and creative assets that drive registrations
• Manage event landing pages, registration funnels, and conversion optimization
• Coordinate with speakers, sponsors, and exhibitors to amplify event promotion
• Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing
• Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach
• Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners
• Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts
• Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools
• Identify and target new audience segments to expand event attendance year-over-year
• Develop retention strategies to drive repeat attendance and build a loyal community
• Test and optimize new marketing channels and tactics to improve cost-per-registration
• Build email nurture campaigns to convert prospects into attendees and past attendees into advocates
• Leverage content marketing, SEO, and thought leadership to generate organic interest in events
• Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel
• Use data insights to optimize campaign performance and inform budget allocation decisions
• Create dashboards and reports to track progress toward registration and revenue goals
• Conduct post-event analysis to identify successes, learnings, and opportunities for improvement
• Partner with event operations, sales, and content teams to ensure cohesive event experience
• Collaborate with creative and design teams to produce high-quality promotional materials
• Work with sponsorship team to align sponsor benefits with marketing initiatives
• Present marketing plans and results to leadership and stakeholders

Requirements

• 3+ years of experience in event marketing, growth marketing, or digital marketing roles
• Proven track record of driving event registrations and revenue through multi-channel marketing campaigns
• Experience building and managing strategic partnerships for promotional purposes
• Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software
• Proficiency in campaign tracking, attribution modeling, and ROI analysis
• Excellent project management skills with ability to juggle multiple events and deadlines
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, Business, or related field preferred

Benefits

• Operate from office in Manila, with one day a week working from home
• Additional day off on your birthday
• Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
• Flexible working hours: start between 7:30 and 9am
• No limit, free access to over 100 courses from iGaming Academy
• Breakfasts at the office and more