Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
About the role
- Manager of Demand Generation driving pipeline growth through integrated campaigns at Progyny. Collaborating cross-functionally to optimize marketing efforts and deliver measurable results for healthcare solutions.
Responsibilities
- Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth
- Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies
- Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platform HubSpot to ensure effective lead scoring, nurturing, and seamless handoff to sales teams
- Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI
- Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership
- Work closely with sales, client success, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels
- Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars
- Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies
Requirements
- 7+ years of experience
- Healthcare benefits experience is preferred but not required
- Experience with all aspects of campaign creation – from strategy ideation to execution to reporting
- Deep knowledge of digital marketing platforms, including paid media platforms, social media channels, email marketing platforms and social listening platforms
- Deep expertise in HubSpot marketing platform and CMS
- Salesforce experience is a plus
- Proven track-record of digital optimizations across the lifecycle of a campaign
- Results-oriented, with the ability to read data and allow it to drive decision-making
- Effective communications skills, both written and oral
- Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment
- Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum
- Ability to effectively collaborate across an internal team and multiple stakeholder teams
Benefits
- Paid family and parental leave
- Preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support)
- Family and pet care fund
- Menopause and midlife care
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs to help you grow professionally and a mentorship program
- Company social events to include annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Demand Generation Manager responsible for multi - channel campaigns to scale pipeline and revenue at Mention Me. Collaborating with various teams to optimize marketing strategies and drive growth.
Performance Marketing Manager optimizing digital advertising campaigns for ADVENGERS. Managing multi - channel performance strategies to achieve ROI / ROAS aligning with client objectives.
Performance Marketing Specialist optimizing paid acquisition campaigns across Google Ads and Bing for Yodeck. Collaborating with teams to enhance campaign performance and achieve business outcomes.
Media Buyer managing paid accounts for a leading German influencer marketing agency. Responsible for campaign design and customer collaboration on platforms like Meta, Youtube, and Google.
Campaign Manager optimizing digital marketing campaigns across multiple channels in a dynamic environment. Collaborating with teams to enhance brand connections through digital strategies.
Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
Senior Director of Demand Generation at Progress, responsible for leading innovative marketing strategies globally. Collaborating with sales and product marketing to drive business growth.
Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office - side pipeline and revenue acceleration.
Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.