Senior Product Marketing Manager for data management at Boomi, developing strategies and content for data management capabilities within the Boomi Enterprise Platform.
PC
Hybrid Senior Product Marketing Manager – Vision, Onboarding, Adoption & Expansion
Posted last month
About the role
- Product Marketing Manager blending go-to-market strategy, UX, and product experiences for engaging customer journeys at a tech company.
Responsibilities
- Leverage customer feedback, market research, and data analysis to refine messaging, user flows, and product positioning.
- Ensure that all touch points—from ads to in-product experiences—align with the user’s expectations and needs.
- Develop narratives and campaigns that tell the story of how our product solves real-world problems.
- Craft messaging that is both curiosity-driven (top of funnel) and solution-focused (mid and bottom funnel).
- Collaborate with the marketing team to deeply understand target audiences, develop positioning, and execute GTM plans that drive adoption and growth.
- Translate customer pain points into messaging that resonates at every stage of the funnel.
- Partner with UX designers to craft intuitive in-product experiences that reduce friction and reinforce value.
- Use micro-copy, interface design, and user flows to turn interest into action.
- Cooperate with marketing, product, and design teams to ensure alignment and clarity on objectives.
- Develop clear and actionable strategies to address gaps in the buyer’s journey.
Requirements
- 5+ years of substantial experience in marketing: Deep understanding of GTM strategies, customer acquisition, and lead nurturing. Proven experience planning and executing successful campaigns.
- 5+ years of substantial experience a position that includes UX Collaboration- Strong understanding of UX principles, user flows, and micro-copy.
- Proven track record of successful collaboration between marketing, UX, and product teams.
- Product Knowledge- Ability to communicate technical features as customer benefits.
- Substantial experience in collaborating product managers and developers.
- Strategic Thinking: Ability to see the big picture while sweating the details that matter.
- Data-driven approach to identifying and addressing gaps in the user journey.
- Exceptional communication and storytelling skills.
- A knack for empathy—both for the user and cross-functional teams.
- Experience in SaaS, tech, or fast-paced startup environments.
- English — mother tongue level / flawless verbal and written skills; all communications are ONLY in English.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Principal, Data Product Management role driving execution of the data and AI product roadmap for Equinix's Go - To - Market Organization. Engage with stakeholders to translate business needs into actionable product requirements.
Product Marketing Manager at Hitachi Energy shaping high - voltage solutions across the Americas. Leading market strategies, product launches, and sales support to drive innovation and growth.
Product Marketing Manager driving core messaging and product launches at an AI sales engagement company. Collaborate with teams to translate customer insights into impactful strategies and materials.
Global Product Marketing Manager responsible for product launches and marketing strategies at Logitech. Collaborating across teams and managing campaigns while ensuring global brand visibility.
Director GTM & Campaigns for PfizerForAll, driving go - to - market strategies for consumer marketing, ensuring compliance and delivering impactful campaigns.
GTM Strategy Team Lead driving strategic market execution for a global software company. Leading a team to transform market potential into measurable, scalable success.
Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.
Senior Product Marketing Manager at Thermo Fisher Scientific responsible for Glacios Cryo - TEM strategy, aligning customer needs, and driving product adoption.
Senior Manager of AI Product Marketing at Equinix developing top - of - funnel content for enterprise AI infrastructure. Collaborating with teams to influence strategies and elevate customer engagement.