Hybrid Senior Product Marketing Manager – Vision, Onboarding, Adoption & Expansion

at Powtoon - a Visual Native company

• Job title: Senior Product Marketing Manager – Vision, Onboarding, Adoption & Expansion
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Tel Aviv Yafo, Israel

About the role

• Product Marketing Manager blending go-to-market strategy, UX, and product experiences for engaging customer journeys at a tech company.

Responsibilities

• Leverage customer feedback, market research, and data analysis to refine messaging, user flows, and product positioning.
• Ensure that all touch points—from ads to in-product experiences—align with the user’s expectations and needs.
• Develop narratives and campaigns that tell the story of how our product solves real-world problems.
• Craft messaging that is both curiosity-driven (top of funnel) and solution-focused (mid and bottom funnel).
• Collaborate with the marketing team to deeply understand target audiences, develop positioning, and execute GTM plans that drive adoption and growth.
• Translate customer pain points into messaging that resonates at every stage of the funnel.
• Partner with UX designers to craft intuitive in-product experiences that reduce friction and reinforce value.
• Use micro-copy, interface design, and user flows to turn interest into action.
• Cooperate with marketing, product, and design teams to ensure alignment and clarity on objectives.
• Develop clear and actionable strategies to address gaps in the buyer’s journey.

Requirements

• 5+ years of substantial experience in marketing: Deep understanding of GTM strategies, customer acquisition, and lead nurturing. Proven experience planning and executing successful campaigns.
• 5+ years of substantial experience a position that includes UX Collaboration- Strong understanding of UX principles, user flows, and micro-copy.
• Proven track record of successful collaboration between marketing, UX, and product teams.
• Product Knowledge- Ability to communicate technical features as customer benefits.
• Substantial experience in collaborating product managers and developers.
• Strategic Thinking: Ability to see the big picture while sweating the details that matter.
• Data-driven approach to identifying and addressing gaps in the user journey.
• Exceptional communication and storytelling skills.
• A knack for empathy—both for the user and cross-functional teams.
• Experience in SaaS, tech, or fast-paced startup environments.
• English — mother tongue level / flawless verbal and written skills; all communications are ONLY in English.