Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Senior Product Marketing Manager driving product adoption and positioning for Connexity, a performance-marketing technology company. Collaborating across teams in EMEA and APAC to enable commercial success.
Responsibilities
- Act as a key bridge between Product and Commercial, ensuring alignment on priorities, positioning, and impact, and translating product strategy into clear sales narratives.
- Be the voice of the client and the market, ensuring customer insights and competitive intelligence actively inform product decisions and positioning.
- Own product adoption and usage across the product lifecycle, tracking performance and working cross-functionally to drive activation, retention, and optimisation.
- Create and maintain product and enablement content, including product messaging, competitive intel, sales materials, documentation, and product-related content such as blog posts, client comms adapted to regional needs.
- Enable and train Commercial teams across EMEA and APAC, equipping them to confidently position and sell our products.
- Act as a product evangelist, representing our products internally and externally, including at owned events and customer-facing sessions.
- Collaborate closely with US Product Marketing teams to ensure global consistency while incorporating regional feedback and insights.
Requirements
- Strong experience in Product Marketing or Digital Marketing with ownership of complex or high-impact products or features, and close collaboration with commercial teams.
- Experience operating in a B2B, platform, marketplace, or performance-driven environment.
- Strong product judgment, with the ability to frame ambiguous challenges and turn them into clear, actionable plans.
- Data-informed decision-making: able to balance metrics, insights, and experience to drive outcomes.
- Strong understanding of market-specific commercial challenges, particularly across EMEA and APAC, and the ability to adapt product positioning, narratives, and enablement accordingly.
- Proven ability to work with senior stakeholders and navigate competing priorities with confidence.
- Comfortable operating with a high degree of autonomy and ownership, and holding high standards for clarity, quality, and impact.
- Solid project management skills are a plus.
Benefits
- Healthcare insurance & cash plans
- Income Protection
- Parental Leave Policies
- Learning & Development Program
- Flexible work schedules and work from home/work from office policy
- Lunch paid when attending the office
- Wellness Resources
- Equity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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