Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Product Marketing Manager leading enterprise marketing for AI solutions. Collaborating with sales teams to enable enterprise positioning and customer engagement strategies.
Responsibilities
- Create and maintain sales enablement materials: pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers.
- Deliver regular training sessions to sales team on product positioning, competitive differentiation, and demos.
- Consume customer facing calls to gather both qualitative and quantitative insights that inform our positioning.
- Own competitive intelligence: track competitors, maintain battlecards, and provide market insights.
- Define and refine enterprise positioning, messaging, and use case narratives.
- Partner with content, design, and product team to own website positioning, product launches, and customer-facing content.
Requirements
- 5-7 years of product marketing experience in B2B SaaS or enterprise software
- Ability to translate patterns into AI tasks to stay ahead in an ever-changing environment
- Proven track record creating sales enablement materials that sales teams actually find useful
- Experience training and presenting to sales teams
- Strong understanding of enterprise buyer personas and complex buying processes
- Experience with competitive intelligence and market analysis
- Self-starter who can build processes from scratch and work autonomously
- Comfortable in fast-paced, high-growth environments
Benefits
- Offers Equity
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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