Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Product Marketing Manager at Cardinal Health improving patient outcomes and driving healthcare innovation through targeted campaigns. Collaborating with marketing and sales teams to enhance product adoption and engagement.
Responsibilities
- Manage the downstream marketing strategy for a diverse portfolio of products, ensuring alignment with business objectives and revenue targets.
- Manage product launches and discontinuations effectively, ensuring smooth transitions.
- Monitor product performance, pricing, and profitability; recommend adjustments to maximize ROI.
- Develop and implement marketing plans, sales enablement tools, campaigns, and promotional activities to drive product adoption and utilization in-market.
- Collaborate with global/upstream marketing, marketing communications & regional sales teams to create compelling messaging, tools, and training materials.
- Leverage industry, market, and competitive insights to drive product growth.
- Continuously assess and refine local product strategies and initiatives based on market feedback, performance data, and emerging industry trends to drive continuous improvement and innovation.
- Partner with clinical and commercial teams to understand customer needs and translate insights into actionable marketing programs.
- Support Key Opinion Leader engagement and educational initiatives to strengthen brand positioning.
- Lead marketing input for Group Purchasing Organization (GPO) RFPs and tender bids, ensuring competitive positioning and compliance with requirements.
- Collaborate with pricing, contracts, and sales teams to develop winning proposals.
- Track KPIs, analyze market trends, and provide actionable insights to inform decision-making.
- Prepare regular performance reports for leadership.
- Work closely with global/upstream marketing, supply chain, and regulatory teams to ensure seamless product availability and compliance.
Requirements
- Bachelor’s degree in marketing, Business, or related field; MBA preferred.
- 4-8 years of experience in product marketing, preferably in healthcare or medical devices.
- Proven track record of managing multi-SKU portfolios and delivering revenue growth.
- Experience supporting GPO RFPs and tender bids.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication and stakeholder management skills.
- Proficient use of Microsoft Office (Word, Excel, PowerPoint).
- Familiarity with Salesforce, SAP, and various Marketing automation and enablement tools.
- Ability to thrive in a fast-paced collaborative team environment and effectively engage with internal and external stakeholders.
- Bilingualism in French and English, is an asset.
Benefits
- Medical, dental and vision coverage
- Paid time off plan
- Defined Contribution Pension Plan
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
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