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Marketing Operations Specialist enabling efficient, data - driven marketing execution across campaigns, events, and digital channels. Supporting planning and delivery of marketing programs.
About the role
- Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting.
- Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR.
- Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies.
- Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs.
- Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units.
- Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.
Requirements
- Diploma, degree or relevant certifications
- 5+ years of experience in similar role
- Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques.
- Proficient at managing multiple projects concurrently.
- Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
- Must have a sharp attention to detail.
- Strong inter-personal skills
- Strong analytical skills
- Focus and on data driven insights and outcomes.
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
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