Executive leadership role at USAA, providing oversight for marketing initiatives within P&C. Leading a high - performing team to drive profitable growth and optimize marketing strategies in a complex environment.
About the role
- Demand Generation Manager at PDQ responsible for executing demand generation strategies in a B2B SaaS context. Collaborating with teams to optimize campaigns and contribute to revenue growth.
Responsibilities
- Collaborate with the marketing team to develop comprehensive demand generation strategies aligned with overall business goals.
- Define and implement multi-channel campaigns to drive awareness, engagement, and conversion.
- Plan, execute, and optimize demand generation campaigns across various channels, including but not limited to digital advertising, content marketing, email, webinars, and events.
- Work with Marketing Operations and Marketing Automation team members to create, test, and optimize campaigns for maximum efficiency and effectiveness.
- Implement trial and demo generation programs to capture and nurture leads throughout the sales funnel.
- Collaborate with the sales team to ensure alignment on lead qualification and handover processes.
- Monitor and analyze the performance of demand generation campaigns, providing regular reports and insights to the marketing and leadership teams.
- Use data-driven insights to refine strategies and tactics for continuous improvement.
- Work closely with content creators, designers, web team, paid team, and other marketing team members to develop compelling and effective campaign assets.
- Collaborate with sales and customer success teams to understand customer needs, gather feedback, and optimize campaigns accordingly.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (5 years) in demand generation within a B2B SaaS environment.
- Product Led Growth experience strongly preferred.
- Strong understanding of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Proficient in data analysis and reporting tools.
- Excellent communication and project management skills.
- Demonstrated ability to collaborate across teams and drive results in a fast-paced environment.
Benefits
- 4-Day Work Week
- Equity
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy that treats you like the adult that you are
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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