Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Performance Marketing Sr Director at PayJoy developing strategies for customer acquisition across multiple countries. Leading a high-performing team to drive measurable business outcomes in fintech.
Responsibilities
- Lead and build a high-performing performance marketing team focused on acquiring customers and driving attributable business outcomes for PayJoy´s suite of products across countries.
- Oversee acquisition and retention programs across paid search, social, display, video, affiliates, and emerging channels. Define and own the global performance marketing strategy, aligning paid media, lifecycle, and growth initiatives with company goals.
- Champion a culture of experimentation, data transparency, and continuous improvement.
- Partner with Sales teams, Finance, and Product to establish growth forecasts, budgets, and performance targets.
- Partner with Product and Engineering leadership to define and execute the strategy for Marketing Tech at PayJoy — overseeing integrations with 3rd party vendors, and building scalable infrastructure for customer acquisition, activation and retention.
- Optimize campaigns to maximize ROI, reduce CAC, and improve LTV using attribution and cohort analysis.
- Manage media budgets efficiently, ensuring spend is aligned with business outcomes and profitability goals.
- Test new channels, technologies, and partners to drive incremental growth and innovation.
- Build measurement frameworks, attribution models, and performance dashboards.
- Analyze funnel performance and identify growth levers to improve conversion rates and retention.
Requirements
- Bachelor's degree or studying in a field related to Marketing.
- 9+ years in performance or growth marketing, with at least 5+ years in leadership roles managing teams and budgets.
- Proven track record driving measurable growth across multiple paid channels in a high-growth or tech environment.
- Deep expertise in digital marketing platforms (Meta, Google, TikTok, programmatic, etc.) and analytics tools.
- Strong analytical skills with fluency in data interpretation, testing frameworks, and ROI modeling.
- Excellent leadership, communication, and stakeholder management skills.
- Experience with international markets is a strong plus.
- Fintech experience is highly desirable — comfortable navigating regulatory, data-privacy and risk considerations in marketing flows and tech infrastructure.
- Excellent command of English (written and verbal) — ability to operate at a senior level and engage with global teams.
- Analytical mindset and data-driven approach: experience designing and running A/B tests, building dashboards, deriving insights and optimizing performance.
- Comfortable working in a fast-paced, high-growth, dynamic environment with ambiguity, multiple markets and shifting priorities.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 MXN monthly restaurant coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
Job title
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