Hybrid Lead Paid Social Strategy – Growth

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About the role

  • Lead Paid Social Strategy & Growth in Munich, driving international structures and innovation at Serviceplan Group. Collaborating closely with teams for integrated campaigns and performance analysis.

Responsibilities

  • Develop and lead the overarching paid social strategy, including budget and activity planning
  • Manage, evolve and provide subject-matter leadership for the Paid Social team
  • Build and scale international paid social setups and cross-market governance
  • Closely collaborate with frontend agencies, influencer marketing, creative, data, strategy, innovation and Creative Media to develop integrated campaigns
  • Conduct performance analysis, identify optimization opportunities and report to C-level
  • Identify new platforms, formats and technological innovations
  • Develop new product solutions
  • Ensure quality standards, best practices and efficiency across all markets

Requirements

  • Several years of experience in Paid Social on the agency or client side, ideally in a leadership role
  • Proven expertise in international campaign management and cross-platform activation (Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, etc.)
  • Strong understanding of data-driven optimization, tracking, attribution and AdTech
  • Leadership skills, team building and senior-level stakeholder management
  • Excellent communication skills in German and English

Benefits

  • Onboarding: Welcome session, introductory events and a dedicated onboarding buddy for the first weeks — we ensure a smooth start
  • Training & development: Your growth matters. Whether through our internal Campus training program or external seminars, we keep you up to date
  • Flexibility: As a successful communications and media agency, we believe better results come from people engaging with people rather than only screens. We foster in-person team culture while providing ample flexibility to fit work to life, e.g. mobile office and flexible working hours
  • Fun: Everyone needs a break. From parties to active outings — enjoy regular after-work events and agency-sponsored fitness programs
  • Accessibility: Our modern office in the heart of Berlin is easily accessible thanks to its prime location
  • International environment: As an international agency group, we offer opportunities to network and collaborate with colleagues from diverse disciplines around the world

Job title

Lead Paid Social Strategy – Growth

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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