Lead Paid Social Strategy & Growth in Munich, driving international structures and innovation at Serviceplan Group. Collaborating closely with teams for integrated campaigns and performance analysis.
Responsibilities
Develop and lead the overarching paid social strategy, including budget and activity planning
Manage, evolve and provide subject-matter leadership for the Paid Social team
Build and scale international paid social setups and cross-market governance
Closely collaborate with frontend agencies, influencer marketing, creative, data, strategy, innovation and Creative Media to develop integrated campaigns
Conduct performance analysis, identify optimization opportunities and report to C-level
Identify new platforms, formats and technological innovations
Develop new product solutions
Ensure quality standards, best practices and efficiency across all markets
Requirements
Several years of experience in Paid Social on the agency or client side, ideally in a leadership role
Proven expertise in international campaign management and cross-platform activation (Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, etc.)
Strong understanding of data-driven optimization, tracking, attribution and AdTech
Leadership skills, team building and senior-level stakeholder management
Excellent communication skills in German and English
Benefits
Onboarding: Welcome session, introductory events and a dedicated onboarding buddy for the first weeks — we ensure a smooth start
Training & development: Your growth matters. Whether through our internal Campus training program or external seminars, we keep you up to date
Flexibility: As a successful communications and media agency, we believe better results come from people engaging with people rather than only screens. We foster in-person team culture while providing ample flexibility to fit work to life, e.g. mobile office and flexible working hours
Fun: Everyone needs a break. From parties to active outings — enjoy regular after-work events and agency-sponsored fitness programs
Accessibility: Our modern office in the heart of Berlin is easily accessible thanks to its prime location
International environment: As an international agency group, we offer opportunities to network and collaborate with colleagues from diverse disciplines around the world
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