Demand Generation Manager at Inspectiv architecting AI - accelerated demand capture engine to increase marketing influence. Building B2B campaigns targeting security leaders in a hybrid role.
About the role
- Paid Media Specialist responsible for performance marketing with a multi-million pound budget. Working with the Growth team at Gopuff to optimize campaigns and drive sustainable growth.
Responsibilities
- Campaign execution & optimisation: you'll run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels. That means building, launching, bidding, and relentlessly optimising; not only handing briefs to agencies and waiting. You'll be in the accounts daily.
- Performance & attribution: you'll track and interrogate the metrics that actually matter: CAC, LTV, blended ROAS, incrementality, and payback period. You'll own the reporting layer that keeps the team sharp and honest.
- Agency & partner management: you'll manage external agency relationships with clear KPIs and a high bar. You know when to push back, when to trust, and when to bring work in-house.
- Creative testing: you'll work closely with our creative team to build a structured testing programme across ad formats, hooks, and messaging. You understand that the creative is the targeting.
- AI-powered workflows: you'll iterate on, execute and improve our internal AI-assisted marketing workflows, helping the team move faster and reduce manual overhead without sacrificing quality.
Requirements
- 1–3 years of hands-on paid media experience; you've managed live campaigns yourself, not just observed them.
- Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads
- Strong analytical instincts ; you're comfortable building pivot tables, interrogating attribution data, and telling a clear story from messy numbers.
- A commercial mindset; you think about unit economics, not just CTR.
- High attention to detail and a low tolerance for avoidable errors. Never making the same mistake twice.
Benefits
- We offer comprehensive medical, dental, vision and Mental health support to all eligible employees.
- Company RSUs (Restricted Stock Units)
- Gopuff employee rewards (including some great brand partnership deals)
- Annual performance appraisal and bonus
Job title
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Degree requirement
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