Hybrid Head of Performance Marketing

at AASHTO (American Association of State Highway and Transportation Officials)

• Job title: Head of Performance Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Head of Performance Marketing driving multi-channel strategy and acquisition growth for a leading UK used car marketplace. Collaborating with cross-functional teams to optimize performance marketing and achieve strategic goals.

Responsibilities

• Execution & Channel Management
• Multi-Channel Strategy: Define the strategy for core performance channels including Paid & Organic Search, Paid Social, Display, and App Campaigns, ensuring campaigns are continuously optimised for ROAS.
• Commercial Acumen: Work closely with the Finance & Analytics team to translate complex channel data into clear, actionable, executive-level financial insights and drive the strategic inputs for planning cycles.
• Test & Learn: Lead a continuous testing and optimisation roadmap across creative, bidding, and landing page experience to consistently improve performance outcomes.
• Strategic Ownership & Financial Performance
• Acquisition Growth and P&L Accountability: Own and manage the annual performance marketing budget effectively. Ensuring we are well set up to achieve our growth targets.
• Advanced Measurement & Incrementality: Continue to evolve the performance marketing measurement framework. Spearhead the strategy and execution of incrementality testing and media mix modeling (MMM) to accurately determine the true Return on Investment (ROI) of each channel and inform optimal budget allocation.
• Leadership, Culture & Cross-Functional Influence
• Team Leadership: Lead, mentor, and coach the Performance Marketing team to ensure they have clear progression paths and are empowered to operate at a high level.
• Collaboration: Work as a strategic peer and partner to the Head of CRM, Head of Partnerships & Media, and Head of Brand/Creative, ensuring acquisition strategies are fully integrated with retention and brand initiatives.
• Agency Management: Oversee and manage key external agency relationships (e.g., media buying, creative partners), driving accountability for performance and efficiency, including securing fee reductions and scope optimisation where necessary

Requirements

• Senior leadership experience in Performance Marketing, ideally within a high-growth, high-spend B2C/e-commerce or marketplace environment.
• Proven expertise managing and optimising multi-million dollar annual budgets.
• Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/App Store Optimisation (ASO) principles.
• Demonstrated ability to strategically unify disparate channels (e.g., Paid and Organic search) for improved efficiency.
• Exceptional commercial, analytical, and modeling skills, with a track record of driving delivering results.
• Proven expertise in advanced marketing measurement, specifically including the design, execution, and interpretation of Incrementality Testing.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options