PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- Director Demand Generation responsible for building demand gen engine for B2B SaaS in eCommerce. Scale initiatives across multiple channels driving qualified opportunities.
Responsibilities
- You own Demand Gen end-to-end across five channels: Outbound, Inbound, Organic, Webinars, and Events
- You plan and execute multi-channel campaigns that reach Mid-Market eCommerce decision-makers
- You build a healthy pipeline and hit quarterly targets for MQLs, SQLs, and pipeline generated
- You collaborate with AEs on handoffs, conversion rates, and closed-won quality
- You implement AI agents and automation to take on routine work and scale output
- You select tools and integrate them (CRM, Automation, AI Agents, Analytics)
- You report performance: pipeline health, cost per opportunity, conversion rates, channel ROI
- You provide feedback to messaging and positioning from the market
- You build processes and playbooks that scale with growth
Requirements
- Strong B2B SaaS Demand Gen experience with demonstrable pipeline impact in the Mid-Market
- Proven multi-channel track record: Outbound, Inbound, Events, Webinars, Organic
- Experience using AI and automation in real Demand Gen workflows, including measurable outcomes
- Technical understanding: Able to evaluate tools, design integrations, and connect systems
- Builder mentality: Start small, ship fast, iterate cleanly
- Data-driven: Optimize based on metrics and clearly explain ROI
- MarTech proficiency: Salesforce, marketing automation, and modern Demand Gen tools
Benefits
- Competitive compensation with transparent performance-based incentives
- Rapid growth opportunities as the GTM team scales
- A team with a strong culture of trust and clear leadership
- Modern tooling and budget for experiments
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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