Director Demand Generation responsible for building demand gen engine for B2B SaaS in eCommerce. Scale initiatives across multiple channels driving qualified opportunities.
Responsibilities
You own Demand Gen end-to-end across five channels: Outbound, Inbound, Organic, Webinars, and Events
You plan and execute multi-channel campaigns that reach Mid-Market eCommerce decision-makers
You build a healthy pipeline and hit quarterly targets for MQLs, SQLs, and pipeline generated
You collaborate with AEs on handoffs, conversion rates, and closed-won quality
You implement AI agents and automation to take on routine work and scale output
You select tools and integrate them (CRM, Automation, AI Agents, Analytics)
You report performance: pipeline health, cost per opportunity, conversion rates, channel ROI
You provide feedback to messaging and positioning from the market
You build processes and playbooks that scale with growth
Requirements
Strong B2B SaaS Demand Gen experience with demonstrable pipeline impact in the Mid-Market
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