Paid Social Senior Manager leading paid social activities in influencer marketing agency. Overseeing campaign execution and optimizing strategies for client presentations and reporting.
About the role
- Senior Paid Media Manager leading strategy and execution of paid media campaigns. Managing teams to optimize multi-channel growth and alignment with business objectives in the Philippines.
Responsibilities
- Lead the strategy, execution, and optimization of multi-channel paid media campaigns while managing a team of specialists to deliver measurable growth.
- Oversee campaign planning, performance analysis, and client relationships, ensuring alignment with business objectives.
- Monitor budgets closely, assess risks of overspending, and implement controls to maximize efficiency and return on investment.
- Develop and oversee paid media strategies across various platforms including Facebook, Google, LinkedIn, TikTok, Instagram, and more.
- Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
- Lead media planning and budget allocation to maximize efficiency and profitability.
- Direct end-to-end campaign execution including keyword strategy and audience segmentation.
- Implement A/B and multivariate testing to continuously improve campaign performance.
- Translate complex data from Google Analytics and other platforms into actionable insights.
- Deliver strategic performance reports to leadership and clients, highlighting opportunities for growth.
- Collaborate with various teams to ensure cohesive execution of paid media campaigns.
- Mentor and guide junior paid media specialists, ensuring high-quality output.
Requirements
- Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
- Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Proven track record of managing large-scale paid media budgets and delivering measurable business results.
- Project management experience preferred.
- Must be knowledgeable in Google Workspace.
- Strong professional written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Familiar with Conversion Rate Optimization (CRO) Techniques
- Should have intermediate to expert-level experience in the following:
- Google Analytics
- Google Suite
- Google Adwords
- MS Excel/Google Sheets
- Meta Business Suite
- Meta Ads Manager
- Analyzing Data
- A/B Testing
Benefits
- Paid Sick Leave and Vacation Leave
- Paid Bereavement
- Maternity & Paternity Leave
- Single Parent Leave
- Medical / Health Insurance
- Paid Holidays
- Performance Bonus
- Training and Development Opportunities
- Career Progression Opportunities
- Company Service Awards
Job title
Job type
Experience level
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Not specified
Degree requirement
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