Alliance Campaign Manager at CloudPay focusing on building partnerships and driving growth through marketing initiatives. Collaborate with teams to deliver measurable business impact.
Responsibilities
Research the global payroll market, competitive landscape and partner ecosystem to develop a deep understanding of alliance opportunities and partner value propositions
Develop multi-channel campaign plans and strategies aligned with alliance revenue goals and the partner lifecycle, including recruitment, enablement and pipeline acceleration
Develop an annual alliance campaign plan aligned with alliance priorities, go-to-market initiatives, timelines and budgets
Produce written campaign briefs outlining clear objectives tied to partner engagement, activation and pipeline growth
Clearly position the CloudPay value proposition to prospective and existing partners, aligning CloudPay capabilities to partner service offerings
Develop and execute partner recruitment campaigns targeting priority service and technology partners
Equip partners with sales tools, messaging and training materials to support co-selling success
Target and activate priority partner sellers through coordinated marketing programs and collaboration with Business Development representatives
Run nurture campaigns for partner referrals to improve lead conversion and accelerate pipeline velocity
Drive demand to partner with existing customers and prospects through integrated campaigns and BDR outreach
Deliver joint campaigns and events with the top service partners to generate awareness and qualified opportunities
Plan and execute integrated marketing campaigns through digital channels, email, webinars, in-person events and account-based tactics in support of alliance growth
Partner with Marketing and Sales Operations to measure and report on campaign performance, including sourced and influenced pipeline metrics
Collaborate closely with Alliances, Sales and Business Development teams to ensure seamless handoff and follow-up of partner-generated opportunities
Requirements
BA or BS in Business, Marketing or a related field
Extensive full-time marketing experience required
Experience in alliance, channel or partner marketing strongly preferred
Experience with enterprise SaaS or technology solutions preferred
Strong commercial focus with a clear understanding of revenue contribution, pipeline management and performance metrics
Demonstrated ability to drive sourced and influenced pipeline through partner and joint marketing initiatives
Experience partnering with global Sales, Business Development and Alliances teams to coordinate and deploy joint go to market programs
Strong planning, tracking and project management skills
Experience with Monday.com is a plus
Proven analytical skills using Excel and PowerPoint to analyse data and communicate results
Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, LinkedIn and ZoomInfo
Must be a self-starter who excels at multitasking and thrives in a fast paced environment
Excellent time management skills with the ability to prioritise and shift workload to meet deadlines
Demonstrated experience sourcing and overseeing vendors for marketing program execution
Flexibility to adapt to the changing needs of alliance initiatives in a high-growth environment
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