Alliance Campaign Manager at CloudPay focusing on building partnerships and driving growth through marketing initiatives. Collaborate with teams to deliver measurable business impact.
About the role
- Senior Paid Media Manager leading engagement and sales for CPG brands at C.A. Fortune through social, digital, and retail media channels. Responsible for optimization, insights, and effective communication of media plans.
Responsibilities
- The Senior Paid Media Manager is a strategic leader who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media channels.
- The Senior Paid Media Manager finds great joy in the words, “optimization” and “insights.” Spotting trends and helping our clients and creative teams capitalize on them comes second nature.
- They understand the work is better when bolstered by a strong strategy and creative team to propel campaigns to success.
- They know success is nothing if it’s not properly communicated with reporting. Above all - they can easily translate actual data into words and make our clients understand their paid media plans.
Requirements
- Experience working with CPG brands is mandatory.
- Proven experience managing budgets and media campaigns across paid social, display/search, and/or retail media (expertise in at least one required).
- Experience connecting media impact to broader brand and business outcomes is a plus.
- Ability to manage multiple client projects with strong organization, attention to detail, and excellent communication.
- Curiosity and passion for digital, social, and emerging media platforms.
- Proficiency with organic social channels (Facebook, Instagram, TikTok, Pinterest).
- Working knowledge of Google Analytics, Google Ads, Google Tag Manager, and SEO; certifications are a plus.
- Experience with or ability to learn retail media platforms and DSP environments.
- Strong understanding of digital marketing terminology, data interpretation, and how media drives revenue and business growth.
Benefits
- PTO and Sick days
- 11 paid company holidays per year
- 1 Floating holiday
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
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