Product Marketing Manager at Our Future Health developing successful go-to-market strategies for health data products. Collaborating with marketing and product teams to enhance researcher engagement and product messaging.
Responsibilities
Develop product positioning and messaging: Work with Product team to identify USPs, researcher pain points, and value propositions for each data product, creating clear messaging.
Lead go-to-market strategy: Create launch roadmaps and timelines with Product and marketing team, coordinating cross-functional product launches from concept to market.
Manage product communications: Work with Comms team on email campaigns informing researchers about product availability, updates, and releases.
Create sales enablement materials: Brief Comms team and collaborate on case studies, product sheets, competitive battle cards and decks to support Strategic Partnerships and Commercial Director in converting prospects to clients.
Support in-product experience: Collaborate with Product team on in-app messaging and communications that drive product engagement, cross-selling and up-selling.
Measure launch effectiveness: Work with Growth Marketing Manager using CRM data to track product adoption, campaign performance, and revenue attribution from product marketing initiatives – iterating and optimising.
Enable cross-functional teams: Provide product training and messaging guidance to Marketing, Sales, and Strategic Partnership teams to ensure consistent market communication.
Requirements
Proven B2B product marketing experience (ideally with data products, SaaS, research services).
Ability to translate technical product features into clear customer value propositions.
Strong analytical skills with a data-driven approach to measuring and optimising performance.
Knowledge of sales enablement best practices and producing materials for long B2B sales cycles.
Experience with CRM systems for campaign tracking and performance reporting.
Bachelor’s degree in Marketing, Business, related field, or equivalent experience.
Experience marketing to academic, SME, or pharmaceutical research audiences would be advantageous.
Highly collaborative, able to facilitate work across Product, Marketing, Sales, and Communications.
Solution-focused mindset with strong problem-solving skills.
Excellent organisational skills and attention to detail; able to meet deadlines and roadmap timelines.
Strong interpersonal and communication skills, able to bridge academic and commercial audiences.
Customer-centric approach with strong understanding of researcher needs.
Adaptable and comfortable in fast-paced, evolving environments.
Benefits
From £52,000 per annum basic salary.
Generous Pension Scheme – We invest in your future with employer contributions of up to 12%.
30 Days Holiday + Bank Holidays – Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you.
Enhanced Parental Leave – Supporting you during life’s biggest moments.
Cycle to Work Scheme – Save 25-39% on a new bike and accessories through salary sacrifice.
Home & Tech Savings – Get up to 8% off on IKEA and Currys products, spreading the cost over 12 months through salary sacrifice.
£1,000 Employee Referral Bonus – Know someone amazing? Get rewarded for bringing them on board!
Wellbeing Support – Access to Mental Health First Aiders, plus 24/7 online GP services and an Employee Assistance Programme for you and your family.
A Great Place to Work – We have a lovely Central London office in Holborn, and offer flexible and remote working arrangements.
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