Performance Marketing Manager leading Opal’s paid acquisition and growth strategies. Collaborating with cross-functional teams in a hybrid role based in Paris.
Responsibilities
Own Paid Growth Execution
Run and optimize campaigns across Meta, Google/YouTube, Apple Search Ads, TikTok, and more
Manage budgets, bids, audiences, and creatives with a clear ROAS/payback mindset
Lead UA & Creative Strategy on Performance
Turn growth goals into channel strategies, testing roadmaps, and briefs
Work with the creative team to ship fast, high-volume creative iterations
Run Experiments & A/B Tests
Design and run tests on audiences, creatives, funnels, and offers
Capture learnings clearly and feed them into the next round of experiments
Analyze, Report, Decide
Use our attribution setup and internal dashboards to understand performance
Connect ad performance to in-app behavior, retention, and revenue with data & product
Collaborate Across the Growth Loop
Partner with product and lifecycle to acquire the right users and set them up for success
Bring performance insights into broader growth and creative initiatives (e.g., web funnels, NFC)
Requirements
~2–3 years in UA or Performance Marketing (apps or web)
Hands-on experience on Meta and at least one other major platform
Comfortable with ROAS, CAC, CPA, LTV, payback, and attribution basics
Able to turn data into clear decisions and next tests
Instinct for what makes a performance creative work, and how to test/iterate
Interest in product and growth loops, not just CPI
Organized, reliable, fast in execution
Clear communicator across creative, product, and data
Ready to take ownership within an existing, well-built setup
Nice to Have: Web performance experience (funnels, landing pages, web attribution), Strong product-growth lens.
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