Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Performance Marketing Manager leading Opal’s paid acquisition and growth strategies. Collaborating with cross-functional teams in a hybrid role based in Paris.
Responsibilities
- Own Paid Growth Execution
- Run and optimize campaigns across Meta, Google/YouTube, Apple Search Ads, TikTok, and more
- Manage budgets, bids, audiences, and creatives with a clear ROAS/payback mindset
- Lead UA & Creative Strategy on Performance
- Turn growth goals into channel strategies, testing roadmaps, and briefs
- Work with the creative team to ship fast, high-volume creative iterations
- Run Experiments & A/B Tests
- Design and run tests on audiences, creatives, funnels, and offers
- Capture learnings clearly and feed them into the next round of experiments
- Analyze, Report, Decide
- Use our attribution setup and internal dashboards to understand performance
- Connect ad performance to in-app behavior, retention, and revenue with data & product
- Collaborate Across the Growth Loop
- Partner with product and lifecycle to acquire the right users and set them up for success
- Bring performance insights into broader growth and creative initiatives (e.g., web funnels, NFC)
Requirements
- ~2–3 years in UA or Performance Marketing (apps or web)
- Hands-on experience on Meta and at least one other major platform
- Comfortable with ROAS, CAC, CPA, LTV, payback, and attribution basics
- Able to turn data into clear decisions and next tests
- Instinct for what makes a performance creative work, and how to test/iterate
- Interest in product and growth loops, not just CPI
- Organized, reliable, fast in execution
- Clear communicator across creative, product, and data
- Ready to take ownership within an existing, well-built setup
- Nice to Have: Web performance experience (funnels, landing pages, web attribution), Strong product-growth lens.
- Language: Fluent in English (written and spoken)
Benefits
- Hybrid work (2 days remote per week)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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