PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.
Responsibilities
- Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business.
- Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability.
- Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
- Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns.
Requirements
- 3-6 years of experience in Marketing analytics or related fields such as business consulting.
- Stellar analytical skills and the ability to make data-driven decisions.
- An entrepreneurial, results-oriented mindset with a strong sense of ownership.
- Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
- Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
- Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
- SQL proficiency is a plus.
Benefits
- You will receive equity shares in the form of stock options
- You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favour quick decision making and getting things done.
- You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.
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