Hybrid Paid Media Strategist

at Keen

• Job title: Paid Media Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Cape Town, South Africa

About the role

• Paid Media Strategist responsible for performance-driven growth through paid media channels. Collaborating with creative and data teams to optimize campaigns for international clients.

Responsibilities

• Build, launch, and manage paid campaigns across Meta, TikTok, Pinterest, and Axon by AppLovin.
• Ensure accurate setups, tracking, naming conventions, and audience structures.
• Perform detailed QA on ad copy, landing pages, audiences, UTMs, and ad formats.
• Upload and organize a high volume of weekly ads (50+ per week) across multiple formats (1:1, 4:5, 9:16).
• Maintain organization within project management tools (Asana, Air).
• Monitor campaign performance to meet ROAS, CPA, and CPL goals.
• Adjust budgets, targeting, and creative based on real-time performance data.
• Collaborate with strategy teams to support broader campaign objectives.
• Identify opportunities to scale campaigns efficiently while maintaining ROI.
• Track, monitor, and interpret campaign performance using GA4, Motion, Northbeam, and other attribution tools.
• Prepare reports and dashboards to communicate results and insights to clients and internal teams.
• Provide actionable recommendations for creative testing and ad optimization.
• Work with Creative Strategists to test new creative concepts and ad variations.
• Share insights on audience engagement, messaging, and ad performance.
• Maintain a log of best practices and learnings for future campaigns.

Requirements

• Experience: 3 - 6+ years in paid social media buying or digital media management.
• Platform Expertise: Hands-on experience with Meta Ads Manager required; TikTok, Pinterest, and emerging platforms preferred.
• Analytical Skills: Strong understanding of campaign metrics (ROAS, CPA, CPL); experience using Excel or Google Sheets for reporting and optimization.
• Detail Orientation: Exceptional QA skills and ability to catch errors before campaigns go live.
• Data Literacy: Comfort with attribution tools (Northbeam, TripleWhale, Recast) and analytics platforms (GA4, Motion).
• Collaboration: Strong communication and project management skills; ability to work closely with creative and strategy teams.
• Certifications: Current paid media certification (Google Ads, Meta Blueprint, TikTok Academy).
• Bonus: Experience with programmatic media, cross-channel campaigns, or creative testing frameworks.

Benefits

• Hybrid schedule with collaborative office-based work in Woodstock, Cape Town (once a week).
• Opportunity to work closely with fast-growing international brands and a globally minded team.
• Autonomy to execute campaigns and contribute to campaign strategy.
• Career growth opportunities in a fast-moving organization.
• Professional development budget and birthday leave.
• Join a team that values ownership, precision, and results.