Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Paid Media Strategist responsible for performance-driven growth through paid media channels. Collaborating with creative and data teams to optimize campaigns for international clients.
Responsibilities
- Build, launch, and manage paid campaigns across Meta, TikTok, Pinterest, and Axon by AppLovin.
- Ensure accurate setups, tracking, naming conventions, and audience structures.
- Perform detailed QA on ad copy, landing pages, audiences, UTMs, and ad formats.
- Upload and organize a high volume of weekly ads (50+ per week) across multiple formats (1:1, 4:5, 9:16).
- Maintain organization within project management tools (Asana, Air).
- Monitor campaign performance to meet ROAS, CPA, and CPL goals.
- Adjust budgets, targeting, and creative based on real-time performance data.
- Collaborate with strategy teams to support broader campaign objectives.
- Identify opportunities to scale campaigns efficiently while maintaining ROI.
- Track, monitor, and interpret campaign performance using GA4, Motion, Northbeam, and other attribution tools.
- Prepare reports and dashboards to communicate results and insights to clients and internal teams.
- Provide actionable recommendations for creative testing and ad optimization.
- Work with Creative Strategists to test new creative concepts and ad variations.
- Share insights on audience engagement, messaging, and ad performance.
- Maintain a log of best practices and learnings for future campaigns.
Requirements
- Experience: 3 - 6+ years in paid social media buying or digital media management.
- Platform Expertise: Hands-on experience with Meta Ads Manager required; TikTok, Pinterest, and emerging platforms preferred.
- Analytical Skills: Strong understanding of campaign metrics (ROAS, CPA, CPL); experience using Excel or Google Sheets for reporting and optimization.
- Detail Orientation: Exceptional QA skills and ability to catch errors before campaigns go live.
- Data Literacy: Comfort with attribution tools (Northbeam, TripleWhale, Recast) and analytics platforms (GA4, Motion).
- Collaboration: Strong communication and project management skills; ability to work closely with creative and strategy teams.
- Certifications: Current paid media certification (Google Ads, Meta Blueprint, TikTok Academy).
- Bonus: Experience with programmatic media, cross-channel campaigns, or creative testing frameworks.
Benefits
- Hybrid schedule with collaborative office-based work in Woodstock, Cape Town (once a week).
- Opportunity to work closely with fast-growing international brands and a globally minded team.
- Autonomy to execute campaigns and contribute to campaign strategy.
- Career growth opportunities in a fast-moving organization.
- Professional development budget and birthday leave.
- Join a team that values ownership, precision, and results.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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