Coordinator for Vanderbilt University’s campaign and growth initiatives, assisting project management and event planning. Collaborating with internal and external stakeholders to achieve campaign goals.
About the role
- Growth & Enablement Marketing Manager leading content creation and marketing strategies for fintech startup. Collaborating cross-functionally to drive scalable growth and optimize funnel performance.
Responsibilities
- Develop high-quality sales and marketing content including newsletters, one-pagers, pitch decks, value propositions, onboarding materials, training guides, and product resources.
- Create and maintain a structured marketing content portfolio, ensuring every asset demonstrates clarity, consistency, and strong storytelling.
- Plan, execute, and optimize full-funnel marketing campaigns — from ideation to delivery — aimed at driving demand, improving qualification, and increasing conversion rates.
- Manage multiple marketing projects simultaneously, ensuring deadlines are met and cross-functional partners remain aligned.
- Lead and support website revamps, including messaging updates, UX improvements, and creation of new digital assets (visuals, promotional materials, newsletter templates).
- Ensure brand consistency across customer-facing and revenue-enablement materials.
- Track and analyze key marketing KPIs — leads, conversion rates, CAC, funnel stages — and use insights to inform strategy, optimize campaigns, and improve performance.
- Produce quantitative reports and actionable insights to guide GTM and marketing decisions.
- Collaborate closely with Sales to strengthen lead qualification processes, improve conversion efficiency, and support the entire buyer journey through tailored messaging and content.
- Build tools and messaging frameworks that empower the Sales, SDR, and CSM teams throughout the GTM motion.
- Partner with Product to support feature launches, messaging rollouts, and the creation of internal/external launch materials.
- Develop training assets and enablement programs to drive product adoption across Sales and Customer Success teams.
- Work cross-functionally with Sales, Product, CSM, RevOps, and CRM teams to deliver cohesive revenue-aligned marketing initiatives.
Requirements
- 2–7 years of experience in marketing, growth, enablement, or related roles.
- Strong content creation skills with experience producing:One-pagers, pitch decks, value props, onboarding materialsWebsite updates, UX/UI improvements, newsletters, digital collateral
- Experience running marketing campaigns and owning strategy execution.
- Strong UX/UI intuition and ability to collaborate with design resources.
- Quantitative marketing experience, including tracking and interpreting:Leads, conversion rates, CACFunnel metrics & campaign performanceFull-funnel GTM understanding and experience partnering with sales teams.
- Experience supporting product marketing initiatives and product launches.
- Excellent communication, writing ability, attention to detail, and cross-functional collaboration skills.
- Ability to operate effectively in a fast-paced startup environment.
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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