Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Head of Digital Growth in Casablanca maximizing online revenue and client engagement through strategic leadership. Requires 10-15 years of experience in digital environments.
Responsibilities
- Define and deploy the online channel growth strategy
- Identify new monetization and expansion levers
- Lead multichannel acquisition strategies
- Design smooth and high-performing customer journeys
Requirements
- Advanced degree in Digital, IT, Marketing or Management
- 10 to 15 years of experience in revenue-focused digital environments
- Proven expertise in digital performance, CRM and acquisition
- Strong data culture and ROI orientation
- Bilingual in French and English
Benefits
- Ownership of online channel growth strategy
- Define and deploy growth strategy
- Identify new monetization and expansion levers
- Oversee UX/UI optimization
- Implement CRM strategies focused on retention
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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