Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
About the role
- Growth Marketing Lead managing 7-figure offline marketing budget at Orchard. Driving performance and efficiency across various offline marketing channels.
Responsibilities
- Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels.
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
- Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
- Work closely with external agencies to place media buys and refine local buying strategy
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
Requirements
- 3+ years of experience driving growth within a B2C performance marketing function
- Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
- Passion for creative testing and a knack for crafting messaging that resonates
- Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
Benefits
- Stock options
- Full range of medical, financial, and/or other benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Growth & Innovation Intern working on AI - driven initiatives for TNT Sports at Warner Bros. Discovery. Collaborating on technology projects and developing applied AI prototypes in a dynamic team environment.
Revenue Growth Management Manager driving pricing and promotional strategies at Bel. Transforming data into business decisions to ensure profitable growth.
Growth Marketing Manager responsible for regional marketing strategy at Moss, driving retention and revenue growth in the Netherlands through local initiatives.
Director of Growth at Bluefish AI leading account teams to drive revenue and customer success. Shaping strategic engagement and expanding key industry verticals across the organization.
Analyst at Forterro supporting the newly established global Learning and Development team. Coordinating training activities and improving learning processes for employee growth.
Growth and Performance Manager coaching and mentoring franchise partners in Sydney - based tutoring centers. Driving operational success and elevating student outcomes through expert guidance.
Specialist, Growth Strategy focused on translating data and analytics into clear narratives for stakeholders. Joining Snap Inc.'s Growth Product team to enhance engagement and growth metrics.
Senior Growth Analyst at ClickBus developing strategies for customer acquisition and retention. Focused on data analysis, SQL scripting, and A/B testing to enhance business operations.
Senior Growth Strategy Analyst at HFM shaping long - term business strategies for a multi - asset broker. Involves leading strategic initiatives and collaborating with senior leaders across functions.