Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
About the role
- Dealer Growth Specialist supporting Ford Dealers to optimize digital processes and enhance sales performance. Collaborating with Dealers to implement key digital tools and training for growth.
Responsibilities
- Onboarding:
- Collaborate with Dealers to facilitate a seamless onboarding process for our suite of digital products such as Ford.com Digital Retail, Delivery Day Tool, Store Mode, lead management improvement and other technology tools partnering with FordDirect.
- Provide comprehensive walkthroughs of systems, ensuring Dealers are fully equipped to utilize all features effectively.
- Training:
- Deliver training programs tailored to the needs of Dealers, focusing on best practices for using technology tools to enhance sales performance.
- Support creation of training materials, presentations, and resources to support Dealer education and adoption.
- Sustainment:
- Establish ongoing support channels for Dealers, including regular check-ins, troubleshooting assistance, and providing updates on new features.
- Monitor Dealer engagement and usage of technology tools, identifying opportunities for enhancement and providing proactive solutions.
- Relationship Management & Cross-Functional Collaboration:
- Build and maintain strong relationships with Dealers to ensure a collaborative approach to problem-solving and continuous improvement.
- Serve as the primary point of contact for Dealers to help address concerns and gathering feedback to inform future enhancements.
- Work collaboratively with Regional Field teams, including the Business Development Manager, as well as the internal Dealer Growth team and business partners (e.g. Product team). Strategically partner with FordDirect and our Regional field team to maximize our digital efforts at established target Dealers.
- Performance Analysis:
- Analyze Dealer performance metrics related to the use of technology tools and provide actionable recommendations for improvement.
- Assess Dealer lead optimization and work to ensure they have processes in place to successfully turn leads into sales.
- Collaborate with internal teams to gather data on Dealer success and adjust training programs accordingly.
Requirements
- Requirement: Must be able to live within 1 hour from the EMA office (50 Tice Blvd, Woodcliff Lake, NJ) and must be able to relocate within 60 days
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in training, sales support, and/or Dealer relations within the automotive, technology, or similar industries.
- Excellent communication and interpersonal skills, with the ability to build rapport and effectively convey complex information to diverse audiences.
- Ability to analyze data and derive actionable insights.
- A team player mentality with willingness to teach and learn amongst peers.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Ability for up to approximately 40% Market Area travel.
- **Even better, you may have…**
- Creative problem-solving skills, strategic thinker, and high degree of intellectual curiosity to address business problems.
- Passion for delivering great customer experiences and have an ability to empathize with our Dealers and consumers.
- Resiliency, as the position works regularly with multiple stakeholders.
- Self-starter; ability to work independently with minimal supervision in a fast-paced environment.
- Strong oral and written communications (able to effectively assert point of view).
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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