About the role

Senior Growth Manager driving growth initiatives and overseeing agency partnerships for embelly's health products in Berlin. Ensuring effective performance measurement and strategic testing for optimal conversion rates.

Responsibilities

Drive growth: define goals, KPIs and budget logic (Contribution, Payback, CLV/CAC) and derive priorities from them.
Lead agencies: brief, challenge and manage Meta/Google/CRM agencies — with weekly reviews, clear next steps and measurable outputs.
On-page ownership: improve landing pages, PDPs and checkout (message match, proof/trust, UX) — you are responsible for conversion after the click.
Build a testing system: maintain the experiment backlog and run end-to-end A/B tests (hypothesis → setup → analysis → rollout).
Sharpen direct response: systematically test Angle × Offer × Creative (bundles, Subscribe & Save, upsells, creator/UGC as scaling levers).
Data & reporting: back decisions with KLAR (P&L, cohorts) and Triple Whale (attribution/diagnosis); establish a weekly scoreboard + monthly cohort review.

5+ years experience in Growth/Performance/Direct Response (D2C/E‑commerce preferred).
Experience in the health/wellness space, ideally supplements.
Demonstrable responsibility for a six-figure monthly budget (at least one growth channel).
Strong understanding of Angle × Offer × Creative, CRO and testing.
Experience with marketing controlling & measurement: Contribution/P&L, cohorts, unit economics (CLV/CAC, payback) and attribution.
Understanding of the interplay between Meta, Google and influencers (orchestration is enough — you don't have to have done everything yourself for years).
Ability to lead external partners: clear, structured and data-driven.
Experience using AI tools to speed up and improve marketing processes (e.g. creative/copy iteration, insight extraction, experiment documentation, automation).

Meaningful work: Help people with real conditions — with products that work and support customers over the long term.
Growth with substance: We optimize not for “pretty ROAS” but for Contribution, Payback and cohorts — with real impact on profitability and scaling.
End-to-end ownership: You own performance from click to purchase (On‑Page, CRO, A/B tests) and see directly the impact of your decisions.
Autonomy & influence: Build processes, testing and reporting the way that makes sense — fast, pragmatic and data-driven.
Strong collaborators: Work closely with the founding team, design, customer service, operations and specialist agencies — as equals and with short decision paths.
Steep learning curve: Health is complex and sensitive — which makes clean insights, strong creatives and good offers particularly valuable here.
Growth with perspective: As embellys grows, so does your scope — with mentoring, clear responsibility and a path toward Head of Growth/Marketing.
Flexibility & balance: Flexible working hours and hybrid work.
Team spirit & office vibes: Small, motivated team and a dog-friendly office 🐶