Hybrid Director, Brand Partnerships – APAC

at Netflix

• Job title: Director, Brand Partnerships – APAC
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Postgraduate Degree
• Location requirements: Hybrid, Singapore

About the role

• Director of Brand Partnerships leading strategic brand collaborations in the APAC region at Netflix. Focusing on innovative campaigns and partnerships with external brands and agencies.

Responsibilities

• Establishing and leading a team of strong brand partnership leads who develop innovative practices and solutions across APAC.
• Guiding the team to develop the strategic vision for key brand partnerships programs, while operating with a country-first mindset.
• Also has experience in driving China Export.
• Establishing the framework for Brand Partnerships in APAC, ensuring this region is well set up to adopt the global strategy, vision, voice, and operating model for our suite of offerings.
• Ensuring close alignment with the APAC Content and Marketing teams, working at script stage to identify the greatest opportunities for brand partnerships and integrations.
• Developing a growth plan and vision, aligning with external and internal stakeholders, to deliver business impact.
• Lead the team in APAC will be responsible for outreach with potential brand partners, to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities.
• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.
• Effective collaboration with cross-functional teams, including but not limited to our Sales, Ads Marketing, Content, Title Marketing, Consumer Products, and Partnerships.
• Driving direction and alignment across cross-functional teams, content, brand, and agency partners.
• Providing clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader organisation (and sometimes beyond).

Requirements

• 15+ years of experience developing, negotiating, and executing incredibly creative partnerships and brand campaigns.
• Deep expertise in developing strategic advertising solutions with a compelling track record of building and leading across both linear and digital marketing functions.
• 7+ years leading a regional team, with a track record of establishing a brilliant internal culture that balances collaboration with individual creativity.
• Extensive experience building business strategy and solutions from scratch.
• A thorough understanding of the inner dynamics of how entertainment partnerships are developed and managed, inclusive of scripted programming.
• Experience within a film or TV studio environment, including working with content teams in early development work for film or series (or both) is preferred.
• Technical skills that enable you to effectively collaborate and deliver impact.
• Successful experience interacting with production, clients, and agency partners.
• A track record of being an essential member in the development of recognized creative campaigns.
• Has mastery of drafting and negotiating deal memos and contractual agreements.
• Experience working alongside Ad Sales and Consumer Products functions.
• A passion for both deal-making and creative marketing.
• A record of cultivating relationships and a deep level of respect with top brand marketers.
• Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.
• Clear, compelling writer who can architect and communicate principles, points-of-view, and workflows.

Benefits

• Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.
• We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
• We approach diversity and inclusion seriously and thoughtfully.
• We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.