National Account Manager responsible for developing relationships with key clients in the organized channel. Focused on achieving sales, volume, and profitability targets.
Responsibilities
Developing, managing and hunting key clients in the out-of-home organized channel
Managing and developing the existing client portfolio
Managing the Additional Channel, ensuring achievement of sales, volume, and profitability targets
Developing long-term relationships with key stakeholders at both central and, where necessary, local levels
Conducting structured hunting activities: identify new business opportunities, prospect new clients, analyze potential, make contact, present the offer, and negotiate up to deal closure
Defining, negotiating, and implementing commercial terms, price lists, promotions, and activation plans in line with company strategy
Analyzing performance by client and channel, proposing improvement and development plans
Collaborating with Marketing and Trade Marketing to build launch plans, in-store activities, visibility materials, and ad-hoc projects for key clients
Monitoring market trends, competition, and new out-of-home consumption trends
Ensuring constant alignment with internal functions for effective agreement execution
Preparing periodic reporting on results, new client pipeline, negotiation status, and main channel KPIs
Requirements
At least 5 years of experience in sales
Strong knowledge of modern trade, OOH, vending or special channels is considered a plus
Fluent in Italian and good knowledge (written and spoken) of English
Proficiency with MS Office (especially Excel and PowerPoint)
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