Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Director of Brand Marketing leading the US Atrium / Pure Encapsulations HCP Marketing team. Focus on strategic vision, innovation, and measurable outcomes in nutrition and wellness sector.
Responsibilities
- Lead the development and execution of ATRIUM marketing vision and strategy
- Drive innovation and renovate current marketing strategies to boost brand performance
- Work with US collaborative partners to embed the brand Plan
- Establish effective frameworks, metrics, and strategies for brand building and channel marketing
- Provide thought leadership by staying current with evolving online media and technology
- Leverage digital tools and innovative technologies to enhance delivery and effectiveness
- Collaborate closely with cross-functional teams to align training strategies with business goals
- Manage and leverage the creative capabilities of external agencies to build brands and channel strategies
- Manage the marketing budget
- Ensure that the team establishes clear performance tracking and diagnosis system
Requirements
- 10+ years’ experience in commercial roles with increasing responsibility
- 7+ years in specialty product marketing and launch experience in US and ex-US markets
- Proven success in HCP-endorsed medical nutrition marketing
- Ability to develop and execute multi-channel strategies
- Demonstrated leadership experience driving strategic initiatives
- Bachelor’s degree required; MBA preferred
- Ability to travel approximately 30%
Benefits
- healthcare coverage
- 401k with company match
- benefits that support physical, financial, and emotional wellbeing
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