Hybrid CRM Analyst – Senior

at Mycon

• Job title: CRM Analyst – Senior
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Analyst developing data-driven strategies for Mycon's marketing and sales funnels. Focus on customer relationships and analytical insights for effective marketing campaigns.

Responsibilities

• Develop and execute lead qualification strategies across the sales and acquisition funnel;
• Develop cross-sell, up-sell and Member-Get-Member (referral) strategies;
• Design and run A/B tests and experiments to optimize communication performance, including segmentation, copy and creative tests;
• Integrate relationship/engagement automations with segmentation and personalization strategies to increase CRM campaign effectiveness;
• Plan, brief, execute and monitor WhatsApp, email marketing, SMS, push notification and other communication channel campaigns;
• Monitor and analyze the customer base, segmenting by behavior, interests and profile for personalized marketing campaigns;
• Collaborate with IS and Branding teams to create and update the promotional calendar and brand activity schedule;
• Validate and present analyses of customer and lead databases and segments for marketing communications.

Requirements

• REQUIRED: Analytical skills to manipulate, process and interpret data and make data-driven decisions based on these insights.
• Experience with MarTech stacks and working with CDPs – knowledge of the Insider platform is a plus.
• Proven experience across various CRM responsibilities, especially regarding qualification journeys and progression through the online sales funnel.
• Ability to work autonomously making decisions and managing tasks, as well as experience working in squads, in a fast-paced and dynamic environment.
• Experience creating and managing automated, personalized relationship/engagement flows, with demonstrated alignment to the acquisition/customer journey.

Benefits

• Flexible meal/food allowance - Swille card;
• Health insurance;
• Dental insurance;
• Life insurance;
• Home office allowance;
• Commuter/transportation allowance;
• Birthday day off;
• TotalPass;
• Vittude (mental health platform);
• Benefit on Consortium Professional Day;
• 0% fee on our products (employees only);
• PPR (annual performance bonus) — based on targets established in the annual program;
• Partnership with an educational institution offering discounts on postgraduate courses;
• Access to Udemy Business after 6 months — 100% company-paid;
• Partnership with Sesc.