Hybrid Senior CRM and Loyalty Executive

Posted 3 hours ago

Apply now

About the role

  • Drive loyalty and retention at Iglu Ski as Senior CRM & Loyalty Executive. Own email journeys, personalise campaigns, and grow our ski community.

Responsibilities

  • Manage the day-to-day operation and performance of the email marketing platform.
  • Plan campaigns and automated trigger emails that drive repeat purchase and retention, taking ownership of the customer contact flows.
  • Design, write and build segmented email campaigns, ensuring relevancy and personalisation for different customer groups.
  • Ideate and implement new initiatives for growing our database.
  • Monitor and report on key CRM metrics (open rates, click-through rates, conversions), using insights to drive recommended improvements.
  • Support the development and implementation of any customer loyalty initiatives.
  • Collaborate with the commercial and product teams to ensure messaging aligns with business objectives.

Requirements

  • Previous experience in a CRM or Email Marketing-focused role.
  • Hands-on experience with, and operating knowledge of, an Email Service Provider (ESP) such as Salesforce Marketing Cloud, HubSpot, or similar.
  • Creating emails from scratch, appropriately segmented to different audiences.
  • Solid understanding of customer segmentation and A/B testing principles.
  • Previous responsibility in delivering commercial impact from email.
  • Experience in data analysis and reporting on campaign performance.

Benefits

  • Hybrid working options, you must be based in the UK
  • Discounted travel offers for family and friends
  • Gym discounts at all major chains across the UK
  • Mental Health and Wellbeing Support
  • Electric Vehicle Scheme
  • 24/7 Online GP Service
  • Life Assurance for all
  • Help shape the culture of Iglu by getting involved in our Charity or Social Committee
  • Bi-annual Company Get Togethers

Job title

Senior CRM and Loyalty Executive

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job