Therapeutic Area Strategy Head leading a team in creating holistic portfolio strategies for Novartis. Focusing on cardio - renal - metabolic innovations and managing cross - functional collaborations.
VA
Hybrid Senior Product Marketing Analyst, CRM
Posted last month
About the role
- Professional managing CRM strategies and client interactions for Volkswagen Group Services in Brazil. Focused on lead management, client retention, and relationship building.
Responsibilities
- Lead acquisition and management
- Execution of CRM activities focused on customer retention and acquisition
- Measurement of sales conversion
- Support for the dealership network in lead management
- Production of promotional gifts and VIP experiences
- Development and execution of relationship-building initiatives (dinners, experiences)
- Create content and update the brand's websites
- Develop briefs for the CRM agency — communication journeys
- Operation and maintenance of CRM tools and channels
- Interface with IT for technology projects applied to CRM
- Development of reports and dashboards
- Maintenance of internal WhatsApp groups
- Interface with sales, service and parts teams for campaigns
Requirements
- Bachelor's degree in Marketing, International Relations, Business Administration or related fields
- Advanced English for interaction with teams in other countries
- Resilience: maintain composure and persist in the face of challenges
- Strong interpersonal skills: build effective relationships at all levels of the organization and collaborate to engage people
- Customer focus: identify, understand and anticipate customer needs to implement value-driven solutions
- Strategic mindset: execute activities aligned with area objectives and consider impact on business results
- Entrepreneurial spirit: demonstrate ownership and create opportunities to drive greater productivity
- Communication: communicate clearly and concisely, adapt messaging to be understood and to understand others
- Negotiation: evaluate risks and opportunities to form partnerships, demonstrating consistent and confident persuasion
- Teamwork: involve peers, leverage contributions and cooperate actively to achieve team results
- Innovation and creativity: propose alternatives and drive change to optimize processes, programs and products
Benefits
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- SulAmérica Health Plan
- SulAmérica Dental Plan
- Life insurance
- Childcare assistance
- Wellness program (Wellhub/Gympass, Conexa and Psicologia Viva)
- Private pension plan
- Profit-sharing (PLR)
- Partnerships offering pharmacy discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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