Account Manager managing integrated B2B marketing programmes for technology brands during maternity cover. Focusing on strategy, execution, and client relationship management.
Responsibilities
Act as the primary day-to-day contact for assigned client accounts, building trusted, proactive and collaborative relationships.
Develop a deep understanding of each client’s business, audience, objectives, challenges and success metrics.
Partner closely with the Account Director to support account strategy, planning and growth.
Be a confident client advisor — able to discuss marketing recommendations, campaign performance, optimisation opportunities and next steps.
Ensure clients feel informed, supported and confident in MOI’s delivery at all times.
Own the end-to-end management of integrated B2B marketing programmes, from briefing through to delivery and reporting.
Translate client briefs into clear internal briefs, ensuring alignment on objectives, audiences, messaging, channels and success metrics.
Manage multi-channel programmes, which may include: Account-Based Marketing (1:1, 1:few, 1:many), Demand generation and pipeline acceleration campaigns, Partner marketing programmes, Content-led campaigns, digital activations, paid media, events and experiences.
Lead programme timelines, dependencies and workflows across multiple teams and workstreams.
Ensure work is delivered on time, on budget and to a high standard, proactively managing risks and challenges.
Create, manage and track project and programme budgets, forecasts and reconciliations.
Maintain accurate financial tracking, ensuring scope, resourcing and costs are well managed.
Flag risks and opportunities early, working with the Account Director to manage scope changes and commercial conversations.
Support account growth through identifying upsell and cross-sell opportunities aligned to client goals.
Ensure programmes are set up with clear KPIs and measurement frameworks aligned to client objectives.
Lead regular client updates and status meetings, covering: Progress against plan, Budget and spend, Performance insights and results, Risks, learnings and optimisation opportunities.
Work with strategy, media and analytics teams to interpret results and turn data into actionable insight.
Help clients understand not just what happened, but why — and what to do next.
Provide guidance and support to more junior team members where required.
Be a positive, solutions-focused presence within the account team, contributing to a strong team culture and ways of working.
Requirements
2–4+ years’ experience in an Account/Project Manager or similar client-facing role, ideally within a B2B marketing agency or B2B tech marketing environment.
Strong understanding of integrated B2B marketing, including: Account-Based Marketing (ABM), Demand generation and pipeline marketing, Partner and ecosystem programmes, Multi-channel campaign planning and execution
Confident managing complex programmes with multiple stakeholders, timelines and budgets.
Commercially aware, with experience managing project finances and contributing to account growth.
Comfortable working with data, reporting and performance metrics.
Benefits
Company pension
Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
23 days paid leave with annual increases after a period of service.
3 days to be taken over Christmas/New Year and a day off on your birthday
Cycle to work scheme
Refer a friend scheme
Access to MOI’s M | University training platform to help you grow
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