Editorial Director defining and leading storytelling for Hinge, the dating app designed to be deleted. Focus on creating engaging narratives that resonate with users and advance company mission.
About the role
- Associate Media Director at Mile Marker creating innovative media strategies for brand growth. Collaborating with cross-functional teams and managing campaign effectiveness for major clients.
Responsibilities
- Drive the development of innovative media strategies to propel brand growth, turning insights into actionable plans
- Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
- Ability to see how performance and brand media come together, using that understanding to create and present full-funnel media goals, objectives, and success metrics
- Own the success of client media engagements, providing effective communication, project management, and creative problem-solving
- Act as a point of contact with AdTech partners, inventory suppliers, and data providers
- Coordinate with Digital, Traditional, Biddable, and Analytics teams to enhance campaign effectiveness and maximize conversion.
- Translate client goals into compelling and well-supported media recommendations & strategies, ensuring alignment with target audiences.
- Craft and execute media plans, including skilled negotiation and media buying.
- Manage strategic planning processes, including budget allocation and persuasive presentation creation.
- Oversee the development of tactical plans from RFP to final presentation, ensuring precision and creativity.
- Create and present strategic proposals and client POVs, collaborating with internal teams.
- Assume full responsibility for campaign planning, demonstrating expertise in market and audience dynamics.
- Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
- Direct the workflow of Planning, Activation & Biddable Media teams, ensuring adherence to best practices and strategic optimizations.
Requirements
- 6-9 years media planning/buying.
- 2+ years experience at a hands-on agency
- 3+ Years managing & mentoring media planning & buying teams
- Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
- Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
- Strong experience optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
- Working knowledge of DTC, OTC and CPG verticals a plus
- Ability to organize and prioritize work and deliver with a sense of urgency
- Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
- Ability to work autonomously yet seek counsel when necessary
- Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail.
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