Editorial Director defining and leading storytelling for Hinge, the dating app designed to be deleted. Focus on creating engaging narratives that resonate with users and advance company mission.
Responsibilities
Define and own Hinge’s editorial vision and long-term roadmap for owned platforms, ensuring all storytelling consistently reflects our mission, brand values, and distinctive voice.
Lead and evolve Hinge Newsroom as a flagship owned platform, overseeing a robust mix of articles, long-form features, Q&As, and narrative storytelling that advances thought leadership, executive visibility, product storytelling, and research- and advice-driven content for daters.
Establish and oversee Hinge’s technology blog in partnership with cross-functional teams – shaping how we tell credible, human-centered stories about our technology, product principles, and technical innovations.
Understand how owned storytelling supports earned media, executive visibility and brand reputation.
Translate complex technical concepts, product decisions, and AI developments into clear, accessible, and compelling narratives that build trust with external audiences.
Identify, develop, and write culturally relevant content that spotlights Hinge’s work, our daters, and the ideas influencing how we build a less lonely world.
Set the bar for editorial excellence, writing, editing, and refining content that communicates Hinge’s point of view with warmth, clarity, and intention.
Ensure all content strengthens trust and emotional connection with our audiences, reinforcing Hinge’s thoughtful, human-centered approach and deepening relationships with our community.
Develop editorial guidelines and narrative frameworks that help cross-functional partners contribute content that is on-brand, audience-appropriate, and editorially strong.
Edit and refine drafts from workstream leaders – enhancing clarity, storytelling, and accessibility without compromising accuracy.
Build a fully scaled editorial system – collaborating with Creative, Operations, and Tech partners – to inform blog UX, publishing workflows, standards, and content structure that support consistency, discoverability, readability, and long-term scalability.
Partner cross-functionally across Communications, Marketing, Creative, Product, Social Impact, Legal, and Trust & Safety to surface meaningful stories, including interviewing internal or external voices.
Ensure a cohesive, consistent expression of Hinge’s voice across all owned storytelling channels.
Act as a connective leader across teams, aligning narrative, voice, and visual expression to create a unified and intentional storytelling experience at every touchpoint.
Serve as a strategic advisor to senior leaders and technical partners on narrative framing, story selection, and editorial best practices.
Requirements
10+ years of experience in editorial, journalism, or brand storytelling, ideally within mission-driven consumer brands or communications-led organizations.
Demonstrated experience building, leading, or evolving an owned storytelling platform, such as a newsroom, editorial site, long-form content series, or similar.
Strong experience partnering with Product, Engineering, or Technical teams, with the ability to translate complex concepts into clear, engaging, human stories.
Exceptional writing, editing, and narrative leadership skills, with the ability to translate complex ideas into clear, emotionally resonant, human stories.
Strong understanding of editorial storytelling as a driver of brand reputation, credibility, and trust.
Highly collaborative partner, comfortable working cross-functionally across Communications, Creative, Marketing, and related teams.
Equally adept at setting vision and executing with excellence, balancing strategic leadership with hands-on craft.
Naturally curious and culturally fluent, with a strong instinct for identifying timely, relevant stories that reinforce Hinge’s mission and values.
Deep interest in the evolving media landscape, including emerging formats and platforms that create meaningful audience connections.
Data-informed storyteller, skilled at using insights and analytics to shape editorial strategy and measure impact.
Empathetic, craft-driven leader who values care, clarity, and intention in every piece of content.
Experience with product and technology storytelling – translating product principles and innovations into compelling, human-centered narratives.
Benefits
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
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